“Fifty Shades of Grey” torched record books this weekend, debuting to a white hot $81.7 million domestically and $239.7 million globally.
By introducing moviegoers to little-explored sections of the Kama Sutra, Universal Pictures’ erotic romance became the highest-grossing Presidents Day Weekend opener. It also established new benchmarks for R-rated fare.
Not shabby for a film that cost $40 million to produce before factoring in promotional and distribution costs. Sam Taylor-Johnson directed the film, with Jamie Dornan and Dakota Johnson in the lead roles. Sequels to the picture have yet to earn a greenlight, but given the results, that appears to be a formality.
Here’s a look at some of the records that got incinerated thanks to Christian Grey’s smoldering glare.
- Biggest Presidents Day Weekend Opener
(Previous record holder was “Valentine’s Day” with $56.3 Million)
- Second Highest Grossing Debut for a Film by a Female Director
(Current record holder is “The Matrix Reloaded” from Lana Wachowski)
- Highest Number of Playdates for an R-rated Opening with 3,646 locations
(Previous record holder was “The Hangover Part II” with 3,615)
- Biggest Single-Day February Gross with Saturday’s $36.7 Million Haul
(Previous record holder was “Passion of the Christ” with $33.1 million)
- Second Biggest February Debut
(Record holder remains “The Passion of the Christ” with its $83.9 million opening)
- Fourth Biggest R-Rated Opening
(Record holders are “The Matrix Reloaded with $91.8 million, “The Hangover Part II” with $85.9 million and “The Passion of the Christ” with $83.9 million)
- Universal’s Second Biggest International Box Office Debut with $158 million
(Record holder is “Fast & Furious 6” with $160.3 million)
- Biggest R-Rated Opening Internationally
(Previous record holder was “The Matrix Revolutions” with $117 million)