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‘Fifty Shades’ Heats Up International Box Office

Fifty Shades of Grey” has opened with impressive heat in France with $2.7 million in its first day — setting a record for a Universal launch in that market ahead of “Fast and Furious 6.”

It also reported a $2 million first-day launch in Australia at 277 locations for the biggest February opening day ever in that market.

The romance also opened in first place in Belgium, French-speaking Switzerland and Philippines, well ahead of the competition.

The opening day in Belgium is Universal’s biggest of all time in that market with $542,000 at 72 locations and the fourth biggest first-day launch in Belgium.

In the Philippines, “Fifty Shades” scored the biggest R-18 opening day of all time with $340,000 at 84 locations.

French Switzerland generated $136,000 at 34 sites, representing Universal’s second highest opening day of all time and the highest opening day of 2015.

The film opens in 29 other markets in Thursday and launches in the U.S. on Friday.

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