Imax and Disney have set an Imax release for “Cinderella,” starring Lily James and Cate Blanchett, to coincide with the film’s worldwide day and date launch on March 13.

The live-action “Cinderella,” directed by Kenneth Branagh from Chris Weitz’s script, will be digitally remastered into the Imax format. Producers are Simon Kinberg, Allison Shearmur and David Barron.

Imax made the announcement Tuesday, a day after it came on on board at the last minute for a release of “Fifty Shades of Grey” at 75 large-screen locations this weekend.

Imax Entertainment CEO Greg Foster indicated that taking on “Fifty Shades” reflects Imax’s effort to expand its offerings beyond franchise tentpoles