Disney CEO to ‘Absolutely Prohibit’ Smoking in Films Made for Kids

Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent.

Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San Francisco.

“I thought it was the right thing for us to do,” he said about the recent decision. The smoking ban will impact all films released with the ratings unless the movies are about an historical figure that was known for smoking, like Abraham Lincoln, Iger noted.

In a separate answer to a question, Iger did not, however, promise to lobby the MPAA to change policies for R-rated films.

“We don’t get involved in how MPAA applies ratings to films… nor do we try to influence the policies of the other studios we compete with,” he said.

More Film

  • NANTUCKET, MA - JUNE 23: (L-R)

    How Long Will TV and Film's Boom Market for Female Stories Last?

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

  • 'Ideal Home' Review: Steve Coogan, Paul

    Film Review: 'Ideal Home'

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

  • 'Calibre' Review: A Terrific, Intensely Terrifying

    Edinburgh Film Review: 'Calibre'

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

  • CHRIS PRATT stars as Owen in

    Box Office: 'Jurassic World: Fallen Kingdom' Gnaws on $144 Million Debut Weekend

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

  • Leung Chiu-wai

    Tony Leung Breaks With Wong Kar-wai’s Jettone (Reports)

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

  • No Merchandising. Editorial Use Only. No

    ‘Jurassic World’ Holds off ‘Incredibles 2’ in China

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

  • shanghai skyline China Placeholder

    Regulators Keep Chinese Film Industry in Suspense

    Walt Disney Studios chairman and CEO Bob Iger said that he will “absolutely prohibit” smoking in all Disney films, including those from Marvel Studios, with a PG-13 rating or below, unless it is historically pertinent. Iger made the statement in response to an investor’s question at Disney’s annual shareholder’s meeting, which took place Thursday in San […]

More From Our Brands

Access exclusive content