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‘Creed’ Knocks Out Competition to Become Week’s No. 1 TV Ad Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Creed.”

After dropping to second place the week prior, “Creed” reclaims first place with an estimated $5.9 million spent in TV advertising over the past week, bringing its lifetime total through Sunday to $23.2 million. On the “Rocky” spin-off’s heels at No. 2 is the latest offering from Disney Pixar, “The Good Dinosaur.” The family film featuring prehistoric lizards saw $5.8 million spent on 955 national airings across 39 networks, led by NBC and ABC.

In third place is last week’s No. 1, “In the Heart of the Sea.” The Ron Howard whaling epic saw $4.9 million spent over the past week, bringing its lifetime total through Sunday to an estimated $18 million. In fourth place: the seasonal comedy “The Night Before,” which saw $4 million spent on 1,049 national airings across 30 networks, led by Fox and Comedy Central.

Rounding out the list is the final entry in the “Hunger Games” franchise, “Mockingjay – Part Two,” with $3.4 million spent on 863 national airings across 28 networks, led by CBS and Fox.

Overall, the movie industry laid out an estimated $52.1 million in television advertising over the past week, led by Warner Bros. with 21.2% of that total, followed by Universal Pictures at 14.9% and Columbia Pictures at 13.8%. Fox saw the most advertising dollars from the studios with an estimated $6.5 million take, while NFL Football led the way in programming with over $4.6 million spent among the various games.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.89M – Creed

Online Activity: 4.82% within the movie category*
National Airings: 625
Networks: 45
Most Aired On: FOX, NBC, ESPN
Creative Versions: 41
Est. Lifetime TV Spend: $23.18M
Studio: Warner Bros.
Started Airing: 09/14/15

$5.82M – The Good Dinosaur

The Good Dinosaur
Online Activity: 7.11% within the movie category*
National Airings: 955
Networks: 39
Most Aired On: NBC, ABC, FOX
Creative Versions: 39
Est. Lifetime TV Spend: $18.59M
Studio: Disney Pixar
Started Airing: 08/01/15

$4.58M – In the Heart of the Sea

In the Heart of the Sea
Online Activity: 2.75% within the movie category*
National Airings: 554
Networks: 46
Most Aired On: NBC, FOX,CBS
Creative Versions: 10
Est. Lifetime TV Spend: $18.03M
Studio: Warner Bros.
Started Airing: 09/24/15

$4M – The Night Before

The Night Before
Online Activity: 6.37% within the movie category*
National Airings: 1,049
Networks: 30
Most Aired On: FOX, Comedy Central, CBS
Creative Versions: 25
Est. Lifetime TV Spend: $22.72M
Studio: Columbia Pictures
Started Airing: 10/03/15

$3.43M – The Hunger Games: Mockingjay – Part Two

The Hunger Games: Mockingjay - Part Two
Online Activity: 24.84% within the movie category*
National Airings: 863
Networks: 28
Most Aired On: Univision, CBS, FOX
Creative Versions: 16
Est. Lifetime TV Spend: $13.92M
Studio: Lionsgate
Started Airing: 10/25/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/16/2015 and 11/22/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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