After dropping to second place the week prior, “Creed” reclaims first place with an estimated $5.9 million spent in TV advertising over the past week, bringing its lifetime total through Sunday to $23.2 million. On the “Rocky” spin-off’s heels at No. 2 is the latest offering from Disney Pixar, “The Good Dinosaur.” The family film featuring prehistoric lizards saw $5.8 million spent on 955 national airings across 39 networks, led by NBC and ABC.
In third place is last week’s No. 1, “In the Heart of the Sea.” The Ron Howard whaling epic saw $4.9 million spent over the past week, bringing its lifetime total through Sunday to an estimated $18 million. In fourth place: the seasonal comedy “The Night Before,” which saw $4 million spent on 1,049 national airings across 30 networks, led by Fox and Comedy Central.
Rounding out the list is the final entry in the “Hunger Games” franchise, “Mockingjay – Part Two,” with $3.4 million spent on 863 national airings across 28 networks, led by CBS and Fox.
Overall, the movie industry laid out an estimated $52.1 million in television advertising over the past week, led by Warner Bros. with 21.2% of that total, followed by Universal Pictures at 14.9% and Columbia Pictures at 13.8%. Fox saw the most advertising dollars from the studios with an estimated $6.5 million take, while NFL Football led the way in programming with over $4.6 million spent among the various games.
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/16/2015 and 11/22/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.