The studio said it has already reached out to current and former NFL players by holding private screenings in each team’s city in advance of its opening.
“This is a movie for the players, so we wanted to give them a chance to see it before its nationwide release and free admission during its run in theaters,” producers Ridley Scott and Giannina Scott said. “The movie is so inspiring. Will Smith gives one of the best performances of his career as Dr. Bennet Omalu, a man who shined a light on the truth.”
Players will receive complimentary admission for themselves and one guest by presenting their NFLPA membership card at any Cinemark theater. Cinemark has almost 500 theaters with about 4,500 screens in the U.S.
Omalu is a forensic pathologist who fought against the NFL’s efforts to suppress his research on the brain damage suffered by professional football players. The film was directed and written by Peter Landesman, based on Jeanne Marie Laskas’ 2009 GQ article “Game Brain.”
“Concussion” also stars Alec Baldwin, Gugu Mbatha-Raw and Albert Brooks. It’s a Columbia Pictures presentation in association with LStar Capital and Village Roadshow Pictures.
The producers also include David Wolthoff, Larry Shuman and Elizabeth Cantillon. Executive producers are Michael Schaefer, David Crockett, Ben Waisbren, Bruce Berman and Greg Basser.