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Comic-Con: Which Films, TV Shows Got Biggest Buzz (Data)

There’s nothing like a trailer release at Comic-Con to get the biggest bang out of your marketing buck.

That’s what the data from ListenFirst Media indicated Monday, as “Batman v Superman: Dawn of Justice” topped the long list of titles in terms of activity across a combination of Twitter, Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube.

“Batman v Superman” beat all comers on the strength of its trailer release Saturday that, as of Monday morning, generated 18.6 million views on YouTube and 17.7 million views on Facebook.

Another highly anticipated trailer also keyed the peak performance of the top-ranked TV title: “The Walking Dead,” which unspooled its first full-length trailer for the upcoming sixth season at Comic-Con. “Dead” even managed to top all of the films except for “Batman v Superman.”

It’s worth noting that pics like “Deadpool” and “Suicide Squad,” which had Hall H buzzing on Saturday, have yet to release their trailers online, which likely impacted their results.

“Batman v Superman” not only saw the highest score but registered strong growth when compared with pre-Comic-Con levels, soaring 4,185%. Only “Ash vs. Evil Dead” experienced bigger growth among all top titles (4,923%).

Finishing second among the films was “Star Wars: The Force Awakens,” which didn’t have a trailer but some behind-the-scenes footage that resonated to the tune of 5.4 million views on YouTube and 1.8 million on Facebook.

ListenFirst Digital Audience Ratings (DAR) for Television and Film are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior (Note: DAR-TV does not include Twitter). These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Digital Audience Ratings for Film (DAR-Film) and TV (DAR-TV)
Top Overall Film/TV

RANK DAR Pre Comic-Con (7/5-7/8) DAR Comic-Con (7/9-7/12) Top Overall Film/TV DELTA (%)
1 435,644 18,442,596 Batman v Superman: Dawn of Justice +4,185
2 1,677,127 9,014,146 The Walking Dead +437
3 1,035,710 6,553,054 Star Wars: The Force Awakens +532
4 900,992 4,903,808 Game of Thrones +444
5 1,604,523 3,035,796 The Hunger Games: Mockingjay Part 2 +185
6 981,014 2,465,906 The Simpsons +151
7 2,058,649 2,059,152 Teen Wolf +1
8 137,621 1,784,869 Fear The Walking Dead +1,197
9 34,280 1,722,041 Ash vs. Evil Dead +4,923
10 815,042 1,519,182 The X-Files FOX +86

Digital Audience Rating – Film
Top Overall Film

RANK DAR Pre Comic-Con (7/5-7/8) DAR Comic-Con (7/9-7/12) TOP FILM DELTA (%)
1 435,644 18,442,596 Batman v Superman: Dawn of Justice +4,185
2 1,035,710 6,553,054 Star Wars: The Force Awakens +532
3 1,604,523 3,035,796 The Hunger Games: Mockingjay Part 2 +185
4 63,799 925,417 The Man From U.N.C.L.E. +1,350
5 172,544 437,219 Maze Runner: The Scorch Trials +153
6 132,688 324,603 X-Men: Apocalypse +145
7 98,915 272,822 The Green Inferno +170
8 182,730 246,005 Fantastic Four +35
9 104,781 164,253 Peanuts +57
10 88,415 151,713 Pan +72

Digital Audience Rating – TV
Top Overall TV

RANK DAR Pre Comic-Con (7/5-7/8) DAR Comic-Con (7/9-7/12) TOP TV DELTA (%)
1 1,677,127 9,014,146 The Walking Dead +437
2 900,992 4,903,808 Game of Thrones +444
3 981,014 2,465,906 The Simpsons +151
4 2,058,649 2,059,152 Teen Wolf +1
5 137,621 1,784,869 Fear The Walking Dead +1,197
6 34,280 1,722,041 Ash vs. The Evil Dead +4,923
7 815,042 1,519,182 The X-Files FOX +86
8 225,512 1,304,000 Arrow +478
9 256,807 1,056, 485 Doctor Who +311
10 209,611 995,718 The Flash +375

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