There’s nothing like a trailer release at Comic-Con to get the biggest bang out of your marketing buck.
That’s what the data from ListenFirst Media indicated Monday, as “Batman v Superman: Dawn of Justice” topped the long list of titles in terms of activity across a combination of Twitter, Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube.
“Batman v Superman” beat all comers on the strength of its trailer release Saturday that, as of Monday morning, generated 18.6 million views on YouTube and 17.7 million views on Facebook.
Another highly anticipated trailer also keyed the peak performance of the top-ranked TV title: “The Walking Dead,” which unspooled its first full-length trailer for the upcoming sixth season at Comic-Con. “Dead” even managed to top all of the films except for “Batman v Superman.”
It’s worth noting that pics like “Deadpool” and “Suicide Squad,” which had Hall H buzzing on Saturday, have yet to release their trailers online, which likely impacted their results.
“Batman v Superman” not only saw the highest score but registered strong growth when compared with pre-Comic-Con levels, soaring 4,185%. Only “Ash vs. Evil Dead” experienced bigger growth among all top titles (4,923%).
Finishing second among the films was “Star Wars: The Force Awakens,” which didn’t have a trailer but some behind-the-scenes footage that resonated to the tune of 5.4 million views on YouTube and 1.8 million on Facebook.
ListenFirst Digital Audience Ratings (DAR) for Television and Film are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior (Note: DAR-TV does not include Twitter). These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).