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Capdepont, Kraus and Low Join Universal Pics Branding Operation

Moving to up its branding game, Universal Pictures has named three new brand development executives — Santiago Capdepont, Stephanie Kraus and Marc Low.

The group has a total of more than 50 years’ experience with brands and consumer products. They are the initial senior hires under Vince Klaseus, president of NBCUniversal Brand Development. Kraus and Low will report to Amy Taylor, exec VP of partnerships & licensing, and Capdepont will report to Klaseus, who made the announcement.

“As our division expands and takes shape, we are excited that Santiago, Stephanie and Marc are joining our team as Universal moves ahead with one of its most impressive slates in studio history,” said Klaseus. “They are strategic thinkers with diverse backgrounds who will position us for aggressive growth in the collective family and kid’s business.”

Santiago Capdepont’s title will be senior VP of finance, strategy and operations. He will focus on strategy, new business and operating plans and will focus, in particular, on consumer products and gaming. He will aim to expand the kid’s production content plan. Capdepont previously worked at the the Walt Disney Co.

Stephanie Kraus will serve as senior VP of creative and brand assurance. She will oversee a broad range of creative assets and product development responsibilities related to NBCUniversal’s global licensing. She previously served as chief creative officer for creative and brand marketing for Strategic Partners and, prior to that, also worked for Disney.

As senior vice president, Consumer Products International, Marc Low will lead regional teams and international agents and be responsible for continued growth internationally. He is another Disney alum, having worked most recently as president & general Manager of EMEA for fashion & home furnishings and, before that, in merchandising with Nike, Gap and Russell Athletic.

Current senior VP of consumer products Cindy Chang will work closely with Low. She will focus on the North American business relating to Universal’s theatrical releases as well as the NBCUniversal and Sprout television business.

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