×
You will be redirected back to your article in seconds

Box Office: Will Smith’s ‘Focus’ Heading for $23 Million Opening Weekend, ‘Fifty Shades’ Slipping

Will Smith’s “Focus” is ending the box office dominance of of “Fifty Shades of Grey,” with a moderate opening in the $21 million to $23 million range expected at 3,323 locations this weekend.

While hardly dazzling, “Focus” won’t be a disaster for Warner Bros., unlike Smith’s 2013 sci-fi pic “After Earth” was for Sony. “Focus” — a combination of romantic comedy and heist caper — carries a $50 million pricetag, or about a third that of “After Earth.”

Early estimates placed “Focus” in line with expectations of a respectable launch, reinforced with a $900,000 opening on Thursday night. Margot Robbie, who debuted in “Wolf of Wall Street,” co -stars as a young con artist.

After stunning audiences with a record-setting opening weekend and easily winning its second session, “Fifty Shades” is fading fast and heading for about $10 million this weekend at the U.S. box office.

“Fifty Shades” tumbled 74% last weekend to $22.3 million, so another steep decline is coming. Still, the kinky romance has been the leader in weekday grosses this week with a cume reaching nearly $137 million in just two weeks.

“Fifty Shades” has also dominated the overseas markets recently with $280 million internationally.

Relativity’s launch of “The Lazarus Effect” has been tracking to open between $12 million and $14 million at 2,666 locations, which should be good enough for second place. The micro-budget horror film, produced by Blumhouse for $3.3 million, stars Mark Duplass and Olivia Wilde as researchers who figure out a way to bring the dead back to life.

The Lazarus Effect” grossed an estimated $350,000 from Thursday evening screenings.

The third weekend of Fox’s “Kingsman: The Secret Service” and the fourth weekend of “The SpongeBob Movie: Sponge Out of Water” are pegged as edging out “Fifty Shades” for the third and fourth slots with around $11 million each.

Warner Bros.’ “American Sniper” could clear the $330 million mark this weekend. The Bradley Cooper drama has taken in $323.4 million as of Thursday, when it took in over $800,000.

“American Sniper” will eventually pass the $336 million total for “The Hunger Games: Mockingjay – Part 1,” making it the highest-grossing movie with an initial release in 2014.

 

 

Popular on Variety

More Film

  • Incitement

    'Incitement' Wins Ophir Award for Best Picture, Becomes Israel's Oscar Submission

    “Incitement” was the best-picture winner at Israel’s Ophir Awards on Sunday night, automatically becoming the country’s choice to vie for the international feature film Oscar. The winning film, a drama about the period leading up to the assassination of Israeli Prime Minister Yitzhak Rabin by a Jewish extremist in 1995, had its global premiere at [...]

  • LargoAI

    LargoAI Wins Inaugural San Sebastian Zinemaldia & Technology Startup Challenge

    SAN SEBASTIAN  —  Swiss artificial intelligence and data analytics company LargoAI won Sunday’s first-ever San Sebastian Film Festival Zinemaldia & Technology Startup Challenge. LargoAI’s software provides data-driven filmmaking strategies, similar to those used by major VOD platforms which aggregate and often horde their own user-driven data. From early in the screenwriting process through development and [...]

  • MARIANA-RONDÓN-MARITÉ-UGÁS

    FiGa Snags 'Contactado,' By The Team Behind San Sebastian Winner 'Pelo Malo' (EXCLUSIVE)

    Sandro Fiorin’s FiGa Films has picked up worldwide sales rights to “Contactado,” the upcoming feature by Sudaca Films’ Marité Ugás and Mariana Rondón, the duo behind San Sebastian 2013 Golden Shell winner, “Pelo Malo.” The Sudaca partners are attending San Sebastian to pitch Rondón-helmed project “Zafari” at the 8th Europe-Latin American Co-production Forum. Directed by [...]

  • Brad Pitt stars in “Ad Astra”.

    'Ad Astra' Lifts Above Competition at International Box Office With $26 Million

    Though “Ad Astra” was overthrown by the Crawley family at the domestic box office, Brad Pitt’s astronaut drama reigned supreme at the international box office. Directed by James Gray, “Ad Astra” launched overseas with $26 million from 44 foreign markets. The $80 million sci-fi epic debuted in North America with $19.2 million, bringing global box [...]

  • hugh jackman tiff bad education

    Toronto's Biggest Deal Goes to HBO: A Sign of the Future? (Column)

    When it comes to how we’ll be watching movies — or, at least, watching serious dramas for adults — in the future, here are two stark and timely contradictory facts: 1. Last week, as the Toronto International Film Festival drew to a close, a deal that had been in the rumor stage for a while [...]

  • 'Talking About Trees' Helmer Suhaib Gasmelbari

    'Talking About Trees' Director Suhaib Gasmelbari Receives Variety MENA Award

    Suhaib Gasmelbari, whose Sudanese documentary “Talking About Trees” premiered in the Berlinale’s Panorama section, received the Variety Middle East and North Africa Region Talent Award Saturday at the El Gouna Film Festival in Egypt from festival director Intishal Al Timimi. Variety critic Jay Weissberg, who selected the honoree, said that it is not usual that [...]

More From Our Brands

Access exclusive content