×

Box Office: ‘Spectre’ on Target with $5.25 Million Thursday Night

James Bond’s latest outing, “Spectre,” has opened with a potent $5.25 million in Thursday night preview showings at 3,221 locations in the U.S.

The shows, which started at 7 p.m., generated 14% more business that the $4.6 million in Thursday night previews for “Skyfall” in 2012.

Spectre” is exptected to post robust numbers when it debuts in 3,929 domestic locations Friday with recent estimates in the $80 million range stateside. Sony, which is distributing the film, is being more conservative and pegging the figure in the mid-$60 million range.

The opening weekend will likely  fall short of the $88.4 million debut of  “Skyfall,” which benefited from being the only  new wide release during its first weekend in theaters. “Skyfall” was by far the top performer in franchise history with $304 million domestically and $804 million internationally.

“Spectre” carries a price tag of $250 million, plus more than $100 million in marketing and promotion costs. Industry executives predict that the picture will have to do $650 million worldwide to break even.

“Spectre,” produced by Sony, MGM and EON, is the 24th Bond pic and the fourth with Daniel Craig starring as 007. It’s launching in 60 international markets this weekend after grossing $63 million in its first week in the U.K.

“Spectre” faces solid competition in the U.S. from Fox’s “The Peanuts Movie,” which didn’t screen Thursday night previews. The adaptation of the popular Charles Shultz comic strip is on pace to open in the mid-$40 million range when it kicks off across 3,897 locations.

The strength of the two new films should goose ticket sales after a disappointing period for multiplexes in which “Steve Jobs,” “Burnt,” “Our Brand is Crisis” and “The Last Witch Hunter” have underperformed.

More Film

  • The Great Hack (2019) - pictured:

    Film Review: 'The Great Hack'

    When I was growing up, we learned that the moral cornerstone of the First Amendment — the very essence of it — is that it’s about protecting the speech you don’t like. If the Nazis aren’t allowed to march in Skokie (a major test case in the 1970s), then a treacherous principle gets laid down: that [...]

  • Once Upon a Time in Hollywood

    ‘Once Upon a Time in Hollywood’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Columbia Pictures claims the top spot in spending with “Once Upon a Time in Hollywood.” Ads placed for the drama had an estimated media value of $5.71 million through Sunday for 997 national ad [...]

  • Circus of Books

    Outfest Film Review: 'Circus of Books'

    Rachel Mason grew up believing that her parents ran a small bookstore in Los Angeles. She wasn’t entirely mistaken, although the naive young woman — then an artsy teen, now a documentary filmmaker — never imagined that, as her mother Karen bluntly tells her on camera, “at one point, we were probably the biggest distributor [...]

  • Themba Ntuli and Ashley Lazarus

    Ashley Lazarus, Director of Apartheid-Era Cult Classic, Returns to Screen

    DURBAN–Director Ashley Lazarus, whose film about the interracial friendship between two young boys during the apartheid era became a South African cult classic in the 1970s, is set to return to the big screen with a film that builds on his life-long passion for early-childhood education. “Teacher Wanted” is the inspirational story of a teacher [...]

  • Channing Tatum

    Channing Tatum's Free Association Partners With Atwater Capital for Film Development Fund

    Free Association, a production company led by Channing Tatum, Peter Kiernan and Reid Carolin, has entered into a film development fund with Atwater Capital. The four-year $2 million revolving fund stipulates that Atwater will finance a minimum of five films with Free Association. Michael Parets, VP of production, will oversee the deal. Free Association will [...]

  • Once Upon a Time in Hollywood

    Box Office: Tarantino's 'Once Upon a Time in Hollywood' Takes on 'Lion King'

    Rick Dalton and Cliff Booth, Leonardo DiCaprio and Brad Pitt’s characters in Quentin Tarantino’s “Once Upon a Time in Hollywood,” will have to take on much more than a changing showbiz landscape. This weekend, the washed-up actor and his majordomo are battling Disney’s juggernaut “The Lion King” at the domestic box office. Tarantino’s R-rated auteur [...]

More From Our Brands

Access exclusive content