You will be redirected back to your article in seconds

Box Office: Sandra Bullock’s ‘Our Brand Is Crisis’ Heading for Dismal Debut of $3.5 Million

Sandra Bullock’s “Our Brand Is Crisis” is living up to its name at the nation’s multiplexes with a disappointing $3.5 million opening weekend at 2,202 U.S. locations, early estimates showed Friday.

Should the estimate hold, “Our Brand Is Crisis” would be the worst opening for a wide-release Bullock title. That distinction had previously been held by romantic comedy “Two If by Sea,” which opened with $4.7 million in 1996.

The political dramedy — which had been forecasted in recent days to finish around $6 million — won’t even crack the top five titles during the Halloween weekend, which will be one of the slowest of the year. The fifth weekend of Fox’s “The Martian” looks like the probable winner at about $10 million, followed by the third weekend of Sony’s “Goosebumps” with $9 million and Disney’s third weekend of “Bridge of Spies” at $7 million.

The opening of Bradley Cooper’s “Burnt” at 3,003 sites appears to be in line with modest expectations with an opening of $6 million to $6.5 million after cooking up $250,000 in Thursday night previews.

Paramount’s “Scouts Guide to the Zombie Apocalypse” is heading for $2.5 million at 1,509 sites — well under initital estimates of about $4 million. The horror-comedy scared up a minimal $140,000 at 690 locations on Thursday night, underlining a lack of traction with Halloween festivities looming for its core audience of teens and young adults.

Popular on Variety

“Scouts Guide” and the studio’s “Paranormal Activity: The Ghost Dimension” opened in far fewer locations than usual. They are part of an experiment that allows Paramount to debut films digitally 17 days after they leave most theaters in return for giving exhibitors like AMC a cut of the home entertainment revenue.

Warner Bros. did not offer Thursday night showings for “Crisis,” in which Bullock portrays a hard-boiled campaign consultant sent to Bolivia. The movie, based on the 2005 documentary of the same name, failed to generate much affection among critics with a 32% rating on Rotten Tomatoes.

The price tag for “Crisis” is $28 million, with Warner Bros. and Participant Media co-financing.

The Martian” could notch its fourth box office No. 1 this weekend. Fox’s space adventure has taken in $171.4 million in its first 28 days and it should finish the frame as the ninth best grosser of the year ahead of “Ant-Man” at $179 million.

Goosebumps,” which won its opening weekend, has already gone past $49 million in its first 14 days, while “Bridge of Spies” has hit $37 million.

Paul Dergarabedian, senior media analyst at Rentrak, told Variety that the back-to-back sluggish weekends at the box office won’t be repeated next weekend when “Spectre” and “The Peanuts Movie” open.

“This is just the calm before the proverbial storm and Hollywood will be glad to end this two weeks of Halloween-induced malaise at a box office, where overcrowding and many distractions have conspired for a very soft period at the multiplex,” he said. “Of course James Bond and Charlie Brown are on their way to save the day next weekend and this slowdown will be just a memory has we head into what promises to be a very strong holiday moviegoing season.”

More Film

  • Julia Fox Uncut Gems

    Saoirse Ronan, Julia Fox and More Actors Discuss the Women Who Inspired Them

    In her first film role, Julia Fox blazes into “Uncut Gems” as Julia, the ambitious but loyal mistress of Adam Sandler’s jeweler. It’s a complex character the audience can’t always read. To play Julia, Fox says she had a couple inspirations. “My younger self, for sure,” she admits. “Looking at myself retrospectively, how I survived, [...]

  • Disney's MULAN..Mulan (Yifei Liu)..Photo: Film Frame..©

    Mulan Goes to War in Disney‘s Action-Packed Trailer

    Hua Mulan readies to put her life on the line for her community and family in a new trailer for Disney’s live-action “Mulan.” Based on Disney’s 1998 animated classic, “Mulan” tells the story of a woman (portrayed by Yifei Liu) who poses as a man to fight in the Chinese army. The footage, dropped Thursday, [...]

  • My Grandfather's Demons

    Marmita Films Boards Portuguese Feature ‘My Grandfather’s Demons’ (EXCLUSIVE)

    France’s Marmita Films has joined Sardinha em Lata, Caretos Film and Basque Films as a co-producer on the upcoming Portuguese 2D-stop motion hybrid feature “My Grandfather’s Demons.” Having impressed as a project at Seville’s 3D Wire – now Weird Market – where it won the La Liga Feature Project Award, Nuno Beato’s “My Grandfather’s Demons” [...]

  • And Then We Danced Swedish Georgia

    Western Europe Looks for Oscar Glory

    With wins for Mexico, Chile and Iran in the past three years — and South Korea dominating conversation in the international film Oscar race this year — the Academy has been taking some time off from its usual Europhilia in the category. This year, however, a number of standout contenders look to ensure the Continent [...]

  • fotos filmowy Misz Masz - Kogel

    Why Some European Blockbusters Won't Hit U.S. Screens

    It’s become a Bavarian rite of summer. With Germany and the rest of continental Europe swooning through the dog days of August, local audiences flock to the cinema to catch the latest capers of detective Franz Eberhofer, the star of a crime comedy franchise based on a series of best-selling novels. As temperature soar, so [...]

  • Pain and Glory Penelope Cruz

    Oscar's International Film Race Hits Road Bumps

    “I grew up watching foreign-language films,” director Alfonso Cuarón quipped after his “Roma” won the Oscar for foreign-language film last year. “Learning so much from them and being inspired. Films like ‘Citizen Kane,’ ‘Jaws,’ ‘Rashomon,’ ‘The Godfather’ and ‘Breathless.’” For foreign-language committee co-chairs Larry Karaszewski and Diane Weyermann, who had taken over the position that [...]

  • Macau festival poster

    Macao Film Festival Kicks off in Fine Style

    The fourth edition of the International Film Festival & Award kicked off in fine style Thursday night. The opening night event allowed plenty of chance for mingling before and after a quadri-lingual ceremony that still managed to wrap up in just 45 minutes. After a trio of tenors opened proceedings with “Over The Rainbow” it [...]

More From Our Brands

Access exclusive content