×
You will be redirected back to your article in seconds

Box Office: ‘Game of Thrones’ Eyes $2 Million in Imax Debut

Game of Thrones” has reached all-screen domination.

The show became the first TV series to hit the bigscreen when it opened Friday to $686,000 at the U.S. box office. The fantasy series stands to earn almost $2 million from 205 Imax screens this weekend, bringing its per-screen average to a weekend high of $9,800.

This weekend’s No. 1 film, Clint Eastwood’s “American Sniper,” is aiming for a much lower but still impressive per-screen average of $7,695. “American Sniper,” however, has been in theaters since Christmas Day and went wide three weekends ago.

Update:

Warner Bros. has a more modest weekend estimate between $1.3 million and $1.5 million, considering the unpredictability of Sunday’s earnings. That would lower the per-screen average to $6,341 to $7,317, respectably.

And given the show’s nature as seven-day alternative content that has already aired on TV, the studio doesn’t expect the Imax-only exhibition to behave like a traditional theatrical release, which drastically alters the math equation.

The grand scale of the HBO hit is clearly translating well to the bigscreen, setting an example for similar future experiments. It’s also likely that “Game of Thrones” would have grossed more had it opened on a different date as theater attendance is usually down on Super Bowl weekend.

HBO’s two-part season-four finale was digitally remastered to fit the Imax format. An exclusive season-five trailer also premiered at Thursday latenight showings.

“The cinematic brilliance and grand scope of the series is perfect for the Imax format,” Pamela Levine, chief marketing officer at HBO, said in early January. “We are always looking to provide fans with new and exciting ways to experience the show, and viewing two key episodes, along with the new trailer, on such an impressive platform makes for a great event.”

More Film

  • Editorial use only. No book cover

    It's Time to Enjoy the Movies and Ignore the Oscar Noise

    For most of its 91 years, Oscar has been surrounded by hoopla. Now it’s surrounded by noise, which isn’t the same thing. For decades, the Academy of Motion Picture Arts & Sciences’ attitude toward the media was: “Don’t talk about the organization; instead, talk about the creative members and their movies.” But in the internet [...]

  • Crazy Rich Asians

    Diverse Lineup of Actors Jostle for Awards Attention

    It’s been less than four years since #OscarsSoWhite became a hot topic at the Academy Awards after 2015 films like “Creed” and “Straight Outta Compton” failed to land major nominations for people of color. (It actually began the year before but picked up steam when, for the second year in a row, no people of [...]

  • 'Malila: The Farewell Flower' Review: Thailand's

    Film Review: 'Malila: The Farewell Flower'

    At first, you can just about smell the jasmine wafting delicately off the screen in “Malila: The Farewell Flower,” a restrained, quietly sensuous study of gay desire, grief and spirituality from Thai writer-director Anucha Boonyawatana. A little more accessible than her 2015 debut feature “The Blue Hour,” but building on its enigmatic, opalescent queerness, Boonyawatana’s [...]

  • A Star Is Born

    Hollywood Studios Got Their Groove Back

    This awards season, the Hollywood studios’ Golden Boy, Oscar, stars in The Return of the Prodigal Son. This year’s lineup of studio contenders has opened screen doors to the top award after Oscar’s long affair with those wild young things called “the indies.” As the blockbusters became the more and more favored means of recoupment [...]

  • Christian Bale as Dick Cheney in

    Film Review: 'Vice'

    From Richard Nixon to Ronald Reagan to Donald Trump, the leaders of right-wing Republican politics have tended to be fire-breathers (or, in the case of Reagan, a saber rattler who could make snake oil taste like honey). But Dick Cheney broke that mold. Speaking in soft terse corporate tones, with the precision squint of someone [...]

  • Armie Hammer and Felicity Jones'On the

    Why Armie Hammer Cooked for the Cast of 'On the Basis of Sex'

    Ruth Bader Ginsburg returned to her hometown on Sunday for the New York premiere of “On the Basis of Sex,” a biopic starring Felicity Jones tells the Supreme Court justice’s origin story. The 85-year-old Brooklynite received a standing ovation when she entered the Walter Reade Theater — a testament to the Notorious RBG’s rock-star status. Ginsburg [...]

  • Paul McCartney, Emma Stone Take Aim

    Paul McCartney, Emma Stone Take Aim at Bullying With 'Who Cares' Short

    Paul McCartney and Emma Stone get surreal for a good cause in the short film inspired by McCartney’s new anti-bullying song “Who Cares,” which held its premiere Sunday night at Beverly Hills’ Fine Arts Theater. In the short directed by Brantley Guitierrez (a longtime McCartney tour photographer) and choreographer Ryan Heffington, the music legend and [...]

More From Our Brands

Access exclusive content