×
You will be redirected back to your article in seconds

Box Office: ‘Game of Thrones’ Eyes $2 Million in Imax Debut

Game of Thrones” has reached all-screen domination.

The show became the first TV series to hit the bigscreen when it opened Friday to $686,000 at the U.S. box office. The fantasy series stands to earn almost $2 million from 205 Imax screens this weekend, bringing its per-screen average to a weekend high of $9,800.

This weekend’s No. 1 film, Clint Eastwood’s “American Sniper,” is aiming for a much lower but still impressive per-screen average of $7,695. “American Sniper,” however, has been in theaters since Christmas Day and went wide three weekends ago.

Update:

Warner Bros. has a more modest weekend estimate between $1.3 million and $1.5 million, considering the unpredictability of Sunday’s earnings. That would lower the per-screen average to $6,341 to $7,317, respectably.

And given the show’s nature as seven-day alternative content that has already aired on TV, the studio doesn’t expect the Imax-only exhibition to behave like a traditional theatrical release, which drastically alters the math equation.

The grand scale of the HBO hit is clearly translating well to the bigscreen, setting an example for similar future experiments. It’s also likely that “Game of Thrones” would have grossed more had it opened on a different date as theater attendance is usually down on Super Bowl weekend.

HBO’s two-part season-four finale was digitally remastered to fit the Imax format. An exclusive season-five trailer also premiered at Thursday latenight showings.

“The cinematic brilliance and grand scope of the series is perfect for the Imax format,” Pamela Levine, chief marketing officer at HBO, said in early January. “We are always looking to provide fans with new and exciting ways to experience the show, and viewing two key episodes, along with the new trailer, on such an impressive platform makes for a great event.”

More Film

  • Laurene Powell Jobs

    Laurene Powell Jobs Invests in Reese Witherspoon's Hello Sunshine

    Reese Witherspoon’s Hello Sunshine has received funding from Laurene Powell Jobs’ Emerson Collective and a subsequent investment from Otter Media. The strategic investments, announced on Wednesday, are designed to support two-year-old Hello Sunshine’s growth in the creation of stories celebrating women and distributed across multiple platforms. The values of the investments were not disclosed. “We [...]

  • Brian Tyree Henry They Cloned Tyrone

    Brian Tyree Henry to Star in 'They Cloned Tyrone' for Macro (EXCLUSIVE)

    “Atlanta” star Brian Tyree Henry is in negotiations to star in the thriller “They Cloned Tyrone” for Macro, sources tell Variety. “Creed 2” scribe Juel Taylor is on board to direct and will co-write the script with Tony Rettenmaier. Macro will produce. Plot details are vague other than the film being described as a contained [...]

  • Wolfgang Puck Governors Ball Food

    Wolfgang Puck Dishes on 25 Years of Governors Ball

    The evening of March 24, 2002, was unseasonably cool in Los Angeles. It was the night of the 74th Academy Awards, and the first to be held at the newly completed Kodak Theatre in Hollywood. As the show’s honorees began arriving at the venue and walking the red carpet, temperatures were dipping as low as [...]

  • Charles D. King, Producer'Sorry to Bother

    Charles King's Macro Signs First-Look Deal at Warner Bros. Pictures

    Charles D. King’s media company Macro has entered a first-look deal with Warner Bros. Pictures Group to develop and package feature films. Warners Bros. will have the option to co-finance the projects from the producer of “Mudbound,” who will retain international rights to all films under the deal. “This expertise, combined with WarnerMedia and AT&T’s [...]

  • Kristine Belson Sony Animation

    How Kristine Belson Turned Up the Heat at Sony’s Sleepy Animation Shop

    “There are mimosas upstairs,” a staffer reminds Sony Pictures Animation president Kristine Belson on a recent Friday in her sunny and serene office, just a brisk walk from the studio lot in Culver City, Calif. Belson waves off the offer. “Not today,” she responds politely. She cites a packed schedule of home entertainment meetings, as [...]

  • Dean DeBlois'How to Train Your Dragon:

    How Dean DeBlois Broke New Ground in Sequel Strategy for 'Dragon' Trilogy

    As with practically every North American kid of his generation, Dean DeBlois had his mind blown by the original “Star Wars” trilogy. DeBlois — who was born in the tiny town of Aylmer, Quebec, where “Hollywood seemed so, so far away” — had just turned 7 when the first “Star Wars” movie opened in summer [...]

  • Dean DeBlois Chris Sanders Mulan Disney

    For 'How to Train Your Dragon's' Dean DeBlois, Animated Features Were His Destiny

    “How to Train Your Dragon” director Dean DeBlois grew up wanting to be a comic-book artist. After meandering his way through fine-arts classes at Sheridan College for a year, however, he managed to get into the school’s summer animation program, where he found his calling. “Animation had everything I love about comic books — you [...]

More From Our Brands

Access exclusive content