“Fifty Shades of Grey” has passed $300 million globally.
The erotic drama shattered records when it premiered last weekend to $85.2 million domestically, becoming the biggest February debut and the biggest Presidents Weekend release in history.
Produced by Universal Pictures and Focus Features for $40 million (not counting tens of millions more in marketing and distribution costs), the film has earned an estimated $102.7 million domestically and $209 million at the international box office. That brings its worldwide total to $311.7 million.
The film is projected to be the top-grossing film again this weekend, picking up roughly $30 million Stateside.
Analysts believe the film could ultimately cross $500 million globally. “Fifty Shades of Grey” is unusual in that it stars two little-known actors in Dakota Johnson and Jamie Dornan and has a lot of explicit sex. Films such as “Basic Instinct” and “Fatal Attraction” once titillated audiences, but for the past two decades, sex has largely been the purview of Internet porn and premium cable.