Screen-printed T-shirts? Please. As today’s social media age has elevated exposure of costume designers, makeup artists and other below-the-liners, so too have studios and networks found ways to use these connections for sartorial and beauty-themed marketing opportunities for films and TV shows.
This aspect of the industry is just getting bigger: Lionsgate has reaped the benefits of its behemoth “Hunger Games” franchise with everything from a clothing line for Net-a-Porter (created by “Catching Fire” costume designer Trish Summerville) to its own faux fashion “magazine,” Capitol Couture. The studio has said it was going to go even bigger, with 30 new licensing partners in place for final installment, “The Hunger Games: Mockingjay – Part 2,” which opens in theaters on Nov. 20.
Although not all of these promotions have been produced in conjunction with the projects’ designers, here’s a rundown of some ways for fashion-forward fans to show their support on their sleeves (or their faces, wrists or fingers …).
AMERICAN HORROR STORY
The latest TV series-themed line to come to life at goth retailer Hot Topic happened in partnership with Twentieth Century Fox Consumer Products: dresses inspired by the killer looks costume designers Lou Eyrich or Chrisi Karvonides-Dushenko created over the numerous iterations of Ryan Murphy and Brad Falchuk’s anthology series. Other examples this year have included Hot Topic lines based on Showtime’s “Penny Dreadful” and BBC America’s “Orphan Black.” Film lovers have reveled in lines inspired by “Cinderella,” “Avengers” and, most recently, “Nightmare Before Christmas.”
The best lines from “Empire” this season may not be on the TV show. In anticipation of the return of Lee Daniels’ and Danny Strong’s hit, Fox and Saks Fifth Avenue collaborated on “Empire”-inspired curated collections for fall (from luxury brands like Alexis Bittar, Jimmy Choo and MCM) that offered a one- stop-shopping way for fans to dress in the style of the glamorous Lyon family. “Empire” actor Trai Byers, who plays eldest son Andre Lyon, was even featured on the cover of Saks’ fall magazine. “Empire” has also partnered with celebrity manicurist Deborah Lippmann on a capsule line. The three-color collection features a fuchsia-hued shade called Hustle Hard, the gold and glittery Power of the Empire and the sultry red War of the Roses.
THE HUNGER GAMES: MOCKINGJAY — PART 2
Katniss Everdeen has her Mock- ingjay pin — and her supporters can accessorize too. London-based designers Yunus & Eliza have volunteered as Tributes to create hand-sculpted pieces inspired by the iconography of rebellion and hope seen in the Mockingjay and District 13 emblems that appear in the film. Other ways to wear “Mockingjay” are in the works.
JEM AND THE HOLOGRAMS
A movie remake of the ’80s series about a glam girl group inspired by the Hasbro dolls was just begging for some fashion- and beauty-cam- paign Synergy (computer-driven or otherwise). Online retailer Shopbop carried a multi-label capsule collection inspired by film costume designer Soyon An’s creations, including worn-in rocker sweaters from Wildfox that would make fel- low ’80s trendsetter Jennifer Beals feel at home, and neon-bright titan bracelets from Vita Fede that are perfect for layering. Even iconic hair line Manic Panic got in on the act with four options of neon hair dye, two of which glow under black lights. Finish the look with Sephora’s four- piece collection inspired by makeup artist Mary Klimek’s designs. Items include a 24-shade eye color palette and a fluorescent pink lipstick named for Jem’s No. 1 jam, Truly, Truly Outrageous.
THE MINDY PROJECT
After garnering kudos for styling star Mindy Kaling for red carpet events, “The Mindy Project” costume designer Salvador Perez launched his own line of colorful coats in October on Gilt.com. Naturally, his muse also donned the vibrant outerwear on her Hulu series. Perez is having a busy year. His costumes for the series were put on display in Neiman Marcus windows last spring as part of an Emmy campaign. He also partnered with mall staple Express on a curated line themed around the movie “Pitch Perfect 2,” another project he costume-designed.
THE NIGHT BEFORE
Even the costumes are meant to garner laughs in “The Night Before,” the movie starring the atro- ciously attired Joseph Gordon-Lev- itt, Seth Rogen and Anthony Mackie as Christmas Eve party hoppers. Those who want their own version of the warm and fuzzy looks created by costume designer Melissa Toth can turn to brand Tipsy Elves. The “Shark Tank” retailer worked alongside Sony Pictures to license and produce “The Night Before” movie limited-edition holiday sweaters, now available online and at select stores.
While James Bond is known for his love of Aston Martins, his clothing is all about Ford. Tom Ford, that is. Marking his third time dress- ing the famous spy, the fashion designer worked with “Spectre” costume designer Jany Temimeon six bespoke tailored looks for the character portrayed by Daniel Craig. This includes accessories and eyewear. But those who want to ensure they won’t be late for this installment in the franchise also could look to Omega. The Swatch-owned company has again made an 007-themed watch to celebrate the film: the Seamaster 300 “Spectre” Limited Edition. It features a bidi- rectional rotating diving bezel and the 007 gun logo engraved on the strap holder.
Fans have been waiting a decade for a new “Star Wars” movie, and Disney’s prod- uct-placement team has been going full, ahem, force to satisfy their style needs. Among the items Jedis might crave are a limited-edi- tion makeup line created by CoverGirl global creative design director Pat McGrath that’s inspired by “The Force Awakens,” and a clothing line for the whole family from J.Crew. There’s also a partnership with U.K.-based quirky footwear line Irregular Choice for a limited-edition collection highlighting classic “Star Wars” characters like Darth Vader, R2-D2 and Yoda.