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Adam Sandler’s ‘Pixels’ Trailer Gets Record 34 Million Views

Sony Pictures Entertainment has announced that the trailer for Adam Sandler’s “Pixels” has generated 34.3 million views worldwide in its first 24 hours online.

It’s a record for a Sony movie, 50% above the previous mark of 22 million streams for “The Amazing Spider-Man 2.”

Sandler plays a former arcade gaming champ tasked in the slapstick-laden trailer with saving Earth from an invasion of aliens portrayed as giant versions of classic videogame characters, such as Pac-Man and Donkey Kong.

The film also stars Kevin James as the president of the United States along with Josh Gad, Peter Dinklage and Michelle Monaghan. Chris Columbus directed from a script by Tim Dowling and Tim Herlihy, based on the short film by Patrick Jean.

 

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