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Sony Pictures Entertainment has announced that the trailer for Adam Sandler’s “Pixels” has generated 34.3 million views worldwide in its first 24 hours online.

It’s a record for a Sony movie, 50% above the previous mark of 22 million streams for “The Amazing Spider-Man 2.”

Sandler plays a former arcade gaming champ tasked in the slapstick-laden trailer with saving Earth from an invasion of aliens portrayed as giant versions of classic videogame characters, such as Pac-Man and Donkey Kong.

The film also stars Kevin James as the president of the United States along with Josh Gad, Peter Dinklage and Michelle Monaghan. Chris Columbus directed from a script by Tim Dowling and Tim Herlihy, based on the short film by Patrick Jean.