×
You will be redirected back to your article in seconds

4DX Adds Rainstorm, Snow, Warm Air Effects

Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air.

The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part of what the company has dubbed its 4DX experience.

The new additions join 4DX’s catalogue of standard effects, which include motion, water, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The idea of 4D theaters, which remain more popular in foreign countries than in the U.S., is to heighten the theatrical experience by pumping auditoriums with effects that mirror the on-screen action.

CJ 4DPlex says that the new effects will create a more immersive experience for any on-screen floods, explosions, earthquakes, tornados and fires. It also arrives just in time for a summer movie slate that includes disaster films like “San Andreas” and apocalyptic adventures such as “Mad Max: Fury Road,” both of which will be screened by the company.

Last year, the company used CinemaCon to announce its first U.S. theater roll-out, via a partnership with AEG, to add a 4DX experience to the Regal L.A. LIVE in Los Angeles.

Other titles using their 4D technology include “Avengers: Age of Ultron” and “Furious 7,” which broke records when it hosted 30,000 moviegoers at Regal L.A. Live last weekend.

More Film

  • 'Spider-Man: Into the Spider-Verse' Tracking for

    'Spider-Man: Into the Spider-Verse' Tracking for $30 Million Launch

    Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air. The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part […]

  • Widows

    'Widows' Editor Layers Suspense Into Steve McQueen's Crime Thriller

    Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air. The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part […]

  • Marc Shaiman Mary Poppins Returns Composer

    'Mary Poppins Returns' Composer Channeled Sherman Brothers for Fresh Songs

    Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air. The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part […]

  • Lady Gaga Queer Eye Crazy Rich

    What the Variety Staff Is Thankful for in Entertainment in 2018

    Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air. The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part […]

  • Ralph Breaks the Internet

    'Ralph Breaks the Internet,' 'Creed II' Impress in Thanksgiving Box Office Previews

    Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air. The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part […]

More From Our Brands

Access exclusive content