×
You will be redirected back to your article in seconds

Viacom, Afrostream Ink Content Partnership

PARIS– BET France, the newly-created Gallic channel of the Viacom-owned network, has inked a deal with Tonjé Bakang’s Afrostream, an SVOD service targeting French-speaking auds with African-American, Afro-Caribbean and African series and movies.

BET France, a 24-hour channel and multiscreen service dedicated to Black Culture, will launch on Nov. 17 in France.

The pact will allow Afrostream to showcase the BET France 24-hour live feed, seven-day catch-up of BET original content and a selection of BET France content from the BET France SVOD offering.

“I’m glad to be forging a strategic partnership with Afrostream and its founder, Tonjé Bakang. Our collaboration will enable us to cater to the Black audience in France, which has long been underrepresented on television,” said Michael Armstrong, exec VP and general manager of international brand development for Viacom International Media Networks.

On top of featuring Black content from the U.S., Armstrong said BET France will eventually develop local content.

BET France is also set to collaborate with Afrostream to develop a coordinated pipeline and develop French co-productions. Bakang (pictured above), Afrostream CEO and founder, will serve as an editorial advisor to BET France.

Bakang said the service was looking forward to distributing BET France premium content to a French-speaking audience eager to discover African-American programming.

This strategic distribution pact will also include a promotional plan for Afrostream to be promoted on BET France which will reach an estimated 18 million of households via IPTV, cable and satellite.

The partnership between Afrostream and BET France follows the launch of the “New Faces” contest in France. A BET format, “New Faces” centers around the search for new talent in the markets in which it operates.

More Film

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • 'Curse of La Llorona' Leads Slow

    'Curse of La Llorona' Leads Slow Easter Weekend at the Box Office

    New Line’s horror pic “The Curse of La Llorona” will summon a solid $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26. The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with hispanic audiences, who accounted for nearly 50% [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

More From Our Brands

Access exclusive content