The first edition of the new Italian market, called MIA, will run Oct. 16-20 during the Rome Film Festival.
The market will be dedicated to feature films, TV series, documentaries and video games, and will be launching Make It With Italy, a co-production forum for international projects seeking an Italian minority co-production partner. The move is part of the mart’s stated mission to make the Italian film industry more international.
Make It With Italy will be for films from outside Italy with elements that can have particular appeal for Italian producers to come on board as minority co-production partners. Projects must be budgeted at more than Euros 1.5 million, and have 30% of financing in place.
MIA topper Lucia Milazzotto (pictured) said that the idea is not to generate “exclusively financial co-productions.” That said, “they don’t all have to come shoot in Italy,” she added. “But they should involve some Italian territorial spend such as choosing to do their post-production there.”
Eight selected projects will get fast-track access to local Italian soft money, and two will see big a Italian broadcaster come on board.
The plan is to open Make It With Italy up to international TV series next year.
Initiative is a key plank of MIA’s intention to prompt greater internationalization of the Italian film and TV industries, especially when it comes to co-productions, an area where for various reasons — including an insular mindset and a lack of reciprocity when it comes to local perks — Italy lags behind European counterparts such as France and Germany.
MIA is an acronym for Mercato Internazionale Audiovisivo, which means International Audiovisual Market in Italian.