×
You will be redirected back to your article in seconds

Planeta Junior, Sony Music, Isla Roll on ‘Oliver Rock’ (EXCLUSIVE)

Planeta Junior moves into live-action family entertainment

MADRID – Barcelona-based Planeta Junior, DreamWorks Animation’s distributor/licensing manager in Southern Europe, is teaming with Sony Music Entertainment and Spanish production house Isla Audiovisual to produce “Oliver Rock.”

Going into production Aug. 3, “Oliver Rock” marks the first live action co-production for Planeta Junior which, founded in 2000, now has offices beyond Spain in Portugal, France, Italy, Greece, Turkey and Poland, and will represent international sales rights on the series. Planeta Junior will present a trailer at October’s Mipcom trade fair.

“Oliver Rock” also signals the latest production from Isla, whose “Rabia,” a Mip TV highlight about to bow on Spain’s Mediaset España, has been optioned for a U.S. remake by Captivate Entertainment. Originated by Isla, “Star Crossed” bowed on CW as a mid-season 2013 series.

Unusually for Spanish production, “Oliver Rock” targets a 7-12 audience, especially 10-12 tweens, and both boy and girl demos, said Diego Ibañez, Planeta Junior international commercial director.

Based on an original idea from Isla, the 26-seg half-hour skein turns on 12-year-old Oliver, who dreams about the Olivers, one of the best rock bands on planet Earth, fronted by superhero singer Bravo, and also featuring Brinco, who plays acoustic guitar; Black Flash, who’s crazy about street sports; and Beta, a kickass android. Mixing action, comedy and loads of music, performed by real-life Spanish act La Sonrisa de Julia, skein focuses on the band’s adventures and includes music vids – of, for example, the Billy Boom Band, formed by La Sonrisa de Julia, Oliver’s favorite band — combining street sports, puppets and digital effects.

A modern format principally targeting Europe and the U.S., “Oliver Rock” will be sold in English and Spanish-language versions, with songs sung in both languages. Ibanez said.

The TV series is also designed for Internet viewing with episodes’ storyline split into blocks – vidclips, tracks, for instance — which can play as capsules on the Internet, added Ibañez, for whom the series is gender neutral: “The series attempts to establish associations between music and events in the daily lives of pre-adolescents. That interests girls as much as boys.”

For Planeta Junior director general Ignacio Segura, the 7-12 demo is underserved: “I believe the market’s been asking for the format for some time,” he said.

“Music content for young audiences has been a strategic business area for Sony Music España for some time,” Jose Maria Barbat, president of Sony Music Iberia, remarked. “When we discovered the Billy Boom Band and its TV incarnation — ‘Oliver Rock’ — we immediately wanted to be part of this amazing adventure, through which we again hope to change the rules of the game.”

David Garcia, Isla Audiovisual director general, added: “For Isla Audiovisual, ‘Oliver Rock’ is a strategic project and an incredible adventure…. Together we are going to work to make ‘Oliver Rock’ a benchmark for children’s content.”

Planeta Junior’s current sales slate also includes “Mutant Busters” and “Bubble Bip,” pitched at June’s Annecy Animation Fest.

More Film

  • RUDOLF NUREYEV 1961

    Film Review: 'Nureyev'

    It would be absurd to say that Rudolf Nureyev lived, or danced, in anyone’s shadow. He was a man who leapt and twirled and flew onstage, all muscle but light as a feather, with a freedom and force that reconfigured the human spirit. There’s no denying, though, that over the last few decades, and especially [...]

  • Die Kinder Der Toten review

    Film Review: 'Die Kinder Der Toten'

    The hills are alive (or rather, undead), with the sound of music (also mastication and the moaning of zombies) in Kelly Copper and Pavol Liska’s experimental, dialogue-free, home-movie-style riff on Elfriede Jelinek’s “Die Kinder Der Toten” (The Children of the Dead). A seminal text in Jelinek’s native Austria, the 1995 book has never been translated [...]

  • Idol review

    Film Review: 'Idol'

    How many twists can a plot undergo before it snaps? This, more than any of the many political, moral and personal conundrums that snake through “Idol,” seems to be the question writer-director Lee Su-jin is most interested in posing with his extravagantly incomprehensible sophomore feature. A seedy political thriller by way of grisly revenge movie [...]

  • The Last to See Them review

    Film Review: 'The Last to See Them'

    Truman Capote’s “In Cold Blood” stretches long as a late-evening shadow over Italian director Sara Summa’s feature debut “The Last to See Them.” The Italian title, “Gli Ultimi Viderli Vivere” which translates literally to “The Last to See Them Alive,” is also the heading of the opening chapter of Capote’s book. The setting is, similarly, [...]

  • Kalank

    Film Review: ‘Kalank’

    Events leading to the 1947 Partition of India serve as the forebodingly serious backdrop for the exhaustingly overextended razzmatazz of “Kalank,” writer-director Abhishek Varman’s lavish but ponderous Bollywood extravaganza, which opened in the U.S. on more than 300 screens the same day as its Indian release. Despite the preponderance of sets and costumes spectacular enough [...]

  • WGA Agency Packaging Fight Placeholder Writer

    WGA: 92 Percent of Writers Who Signed Statement of Support Have Fired Agents

    The Writers Guild of America estimated that over 92 percent of their members who support a new code of conduct for talent agencies have fired those representatives. Letters announcing formal termination will be delivered on Monday, the guild said in a late-hitting memo on Thursday, as most agencies will be closed tomorrow in observance of [...]

More From Our Brands

Access exclusive content