×
You will be redirected back to your article in seconds

‘Playmobil’ Production Launches With U.S. Distribution in Place (EXCLUSIVE)

PARIS — Backed by Wild Bunch and Pathe, Dimitri Rassam and Aton Soumache’s Paris-based ON Animation Studios (“The Little Prince”) has launched the production of $75 million franchise-based movie “Playmobil: Robbers, Thieves & Rebels” on the heels of Toronto, where the project was snatched up by a flurry of international distributors.

Cross Creek (“Everest,” “Black Mass”) has acquired distribution rights to “Playmobil: Robbers, Thieves & Rebels” for a wide release in the U.S.

The tiny-toy movie follows Lego’s big-screen lead. “The Lego Movie” opened to a whopping $69.1 million and grossed $468.8 million worldwide last year.

Following a short story presentation at Toronto, “Playmobil: Robbers, Thieves & Rebels,” the ambitious first animated feature based on the iconic toy brand, locked pre-sales in other major territories, including Germany (Concorde), Latin America (Leda), Benelux (Belga), Switzerland (Impuls) and the Middle East (Shooting Stars).

Pathe will release the movie in France, while Vincent Maraval’s Wild Bunch handles international sales and will seal more deals at AFM in November.

Rassam told Variety that ON Animation Studios, a division of ON Entertainment, was building a movie franchise around the brand, kicking off with “Playmobil: Robbers, Thieves & Rebels” as the first opus of a trilogy.

Animation vet Bob Persichetti, who was head of story on “Puss in Boots,” “Shrek 2,” as well as “The Little Prince,” is writing and will direct the first film in the franchise.

The 40-year-old brand has sold over 2.8 billion figurines in more than 100 countries and remains one of the world’s most successful toy brands.

ON Animation Studios started developing “Playmobil” three years ago during the production of “The Little Prince,” the adaptation of Saint-Exupery’s classic novella, which premiered in Cannes and has already grossed an estimated $30 million since opening in late summer in its first batch of territories.

“Following ‘The Little Prince,’ we’re proud to bring a new cultural icon to the screen,” Rassam said. “These figurines have sparked the imagination and creativity of generations of kids worldwide. We are very excited to work with Bob on creating a great adventure in the world of Playmobil.”

“Playmobil has conquered children’s hearts worldwide, growing beyond cultural and language barriers,” added Moritz Borman. “Animation is the perfect medium to pay tribute to this cult toy and we’re very excited to launch this franchise.”

With Luc Besson’s EuropaCorp out of the toon business, ON Entertainment is the only indie player in France — and one of the few in Europe — able to finance an animated project of that scale without a U.S. studio, and launch a global franchise that can rival American blockbusters in terms of animation process, storytelling and designs. On “The Little Prince,” Rassam also managed to assemble a top-notched voice cast led by Rachel McAdams, Benicio Del Toro and Marion Cotillard.

“The Little Prince” has ranked No. 1 in France, Brazil and Poland. It will next be released across more than 50 markets, including China, Mexico, Japan, South Korea, Germany and Italy before the end of the year.

“Playmobil: Robbers, Thieves & Rebels” is produced by ON Animation Studios and Pathé. Germany’s Krautpack, whose credits include Oliver Stone’s upcoming “Snowden” movie is co-producing. Rassam, Aton Soumache, Alexis Vonarb, Moritz Borman and Axel von Maydell are producing.

As with “The Little Prince,” production services for “Playmobil” will be handled in Canada.

Delivery is expected in mid-2018 for a worldwide release at the end of 2018.

Popular on Variety

More Film

  • Joe Anthony Russo

    Russo Brothers to Receive Publicists Motion Picture Showman Award

    Hollywood union publicists have selected the Russo Brothers to receive the Motion Picture Showman of the Year Award. Anthony and Joe Russo, who directed “Avengers: Endgame,” will receive the award at the 57th Annual Publicists Awards ceremony on Feb. 7 at the Beverly Hilton Hotel. The publicists are part of the Intl. Cinematographers Guild, IATSE [...]

  • Sylvester Stallone on Rambo's Return: A

    Sylvester Stallone on Rambo's Return: 'The Warrior Can Never Find Peace'

    Sylvester Stallone may be 73, but he’s not one to sit back in his twilight years. As his legendary body slows, his output certainly hasn’t. This Friday, “Rambo: Last Blood” hits theaters around the world – 37 years after the debut of “Rambo: First Blood.” Why bring the muscled Vietnam veteran back for a final, [...]

  • VINCENZO-NATALI

    Vincenzo Natali to Open Sitges Pitchbox (EXCLUSIVE)

    Like Ron Perlman in 2018 and Guillermo del Toro the year before, Canadian writer-director Vincenzo Natali, whose new Netflix film, an adaption of Steven King’s “In the Tall Grass” will innaugurate October’s Sitges Film Festival, is lined up to open this year’s Sitges Pitchbox, organized in by Barcelona-based platform Filmarket Hub. The Sitges Pitchbox take [...]

  • "Tezuka's Barbara" in competition at Tokyo

    ‘Tezuka’s Barbara’ and ‘A Beloved Wife’ Head for Tokyo Festival Competition

    Two Japanese films, “Tezuka’s Barbara” and “A Beloved Wife” have been selected for the main competition section of next month’s Tokyo International Film Festival. The festival will reveal the remainder of the competition and the bulk of its other selections later this month. To date the Japanese festival has only revealed its opening film (“Tora-san, [...]

  • Garin Nugroho film "Memories of my

    Indonesia Selects Controversial 'Memories of My Body' as Oscar Contender

    “Memories of My Body,” directed by Garin Nugroho, has been selected to represent Indonesia at the Academy Awards in the international feature film category (previously best foreign-language film). The announcement was made Tuesday by actress Christine Hakim representing the Indonesian Film Selection Committee. The fact-based film depicts the story of a young man from a [...]

  • Benjamin Wallfisch - scoring session, Abbey

    Composer Benjamin Wallfisch Signs With Gorfaine/Schwartz Agency

    Composer Benjamin Wallfisch has signed with the Gorfaine/Schwartz Agency (GSA) for worldwide representation, in partnership with London-based agency COOL Music Ltd. A top composer, whose scoring credits include “It Chapter Two,” Shazam!” Hellboy,” “Hidden Figures” and “Hostile Planet,” among others, Wallfisch has worked on over 75 feature films and is a member of the BAFTA [...]

  • The Moneychanger

    Toronto Film Review: ‘The Moneychanger’

    Uruguayan auteur Federico Veiroj (“The Apostate,” “Belmonte”) broadens his usual intimate dramatic scope to diminishing returns for his fifth feature, “The Moneychanger,” . Adapted from a novella by compatriot Juan Enrique Gruber, the period (mid-1950s to mid-1970s) tale centers on the eponymous character, an amoral currency exchanger, who winds up laundering some of the dirtiest [...]

More From Our Brands

Access exclusive content