Italy’s Lucky Red, Indigo Film Launch New Sales Company (EXCLUSIVE)

A sales company with this heft could be Italo industry game changer

Italo production shingle Indigo Film (“The Great Beauty”) and distributor Lucky Red have joined forces to launch a world sales company called True Colours dedicated to Italian and international product in what could turn out to be a game-changer for the Italian film industry.

True Colours is being headed by Catia Rossi, the respected former international film sales exec at pubcaster RAI’s RAI Com distribution unit.

Based in Rome, it will launch from the Rome fest’s ambitious new MIA market, which aims to boost the Italian film and TV industries and put the country back on the global content market map.

Having a larger Italian sales company with combined production and distribution firepower could, at least partially, revert a longstanding trend that has seen Italian movies being sold worldwide predominantly by French companies such as Wild Bunch, Pathe, Studio Canal and Le Pacte, or by Germany’s the Mach Factory.

That trend was dictated by these larger non-Italian players providing Italo projects larger minimum guarantees than local sales boutiques such as Adriana Chiesa and Intramovies could afford, plus, in most cases, French theatrical distribution to boot. The downside is that Italian films tended at times to get a bit neglected within the richly varied lineups of these outfits.

“The idea is to put together different types of expertise and connections,” said Rossi. “Obviously a sales company formed by two players like Lucky Red and Indigo marks a big change in the Italian sales company landscape as we know it.”

In the past, the problem with Italian sales companies is that they only brought a lineup of Italian movies to the market,” Rossi noted.

A key difference, she says, is that besides Italian fare, True Colours will also be handling international titles, which they are currently shopping around for. Actually Intramovies does handle international pics and has stepped up that side of the business in recent years.

The first four pics on the True Colours slate are Italian: Roberto Ando’s “The Confessions” (pictured), a meditation on power as perceived by the mind of a monk, played by Toni Servillo; Maria Sole Tognazzi’s “Me Myself and Her,” a romantic comedy centering on a middle-aged lesbian couple starring Italo A-listers Margherita Buy and Sabrina Ferilli; Ivan Cotroneo’s coming-of-ager “One Kiss”; and innovative anti-Semitism-themed mockumentary “Pecore in Erba” (“Burning Love”) by Alberto Caviglia. Of these titles, “Me” and “Kiss” are co-produced by Indigo and Lucky Red, who have stepped up their collaboration on productions.

Rossi made it clear that Indigo and Lucky Red are independent from True Colours in terms of how they will mount their productions.

The new Italo outfit will start out by handling eight to 10 movies a year, which “will allow us to care for each picture properly,” Rossi said.

Popular on Variety

More Film

  • Samuel-W.-Gelfman

    Samuel Gelfman, Roger Corman Film Producer, Dies at 88

    Samuel Gelfman, a New York producer known for his work on Roger Corman’s “Caged Heat,” “Cockfighter” and “Cannonball!,” died Thursday morning at UCLA Hospital in Westwood following complications from heart and respiratory disease, his son Peter Gelfman confirmed. He was 88. Gelfman was born in Brooklyn, New York and was raised in Caldwell New Jersey [...]

  • Margot Robbie stars in ONCE UPON

    Box Office: 'Once Upon a Time in Hollywood' Pulls Ahead of 'Hobbs & Shaw' Overseas

    Sony’s “Once Upon a Time in Hollywood” might not have hit No. 1 in North America, but Quentin Tarantino’s latest film is leading the way at the international box office, where it collected $53.7 million from 46 markets. That marks the best foreign opening of Tarantino’s career, coming in ahead of 2012’s “Django Unchained.” “Once [...]

  • Good Boys Movie

    Box Office: 'Good Boys' Leads Crowded Weekend With $21 Million

    The Bean Bag Boys, the self-appointed nickname for the trio of best friends in Universal’s “Good Boys,” are conquering much more than sixth grade. They are also leading the domestic box office, exceeding expectations and collecting $21 million on opening weekend. “Good Boys,” which screened at 3,204 North American theaters, is a much-needed win for [...]

  • Amanda Awards

    ‘Out Stealing Horses’ Tops Norway’s 2019 Amanda Awards

    HAUGESUND, Norway —  Hans Petter Moland’s sweeping literary adaptation “Out Stealing Horses” put in a dominant showing at Norway’s Amanda Awards on Saturday night, placing first with a collected five awards, including best Norwegian film. Celebrating its 35th edition this year, the Norwegian industry’s top film prize helped kick off the Haugesund Film Festival and [...]

  • Editorial use onlyMandatory Credit: Photo by

    Richard Williams, 'Who Framed Roger Rabbit' Animator, Dies at 86

    Renowned animator Richard Williams, best known for his work on “Who Framed Roger Rabbit,” died Friday at his home in Bristol, England, Variety has confirmed. He was 86. Williams was a distinguished animator, director, producer, author and teacher whose work has garnered three Oscars and three BAFTA Awards. In addition to his groundbreaking work as [...]

  • Instinct

    Locarno Film Review: 'Instinct'

    Now that “Game of Thrones” has finally reached its conclusion, releasing its gifted international ensemble into the casting wilds, will Hollywood remember just what it has in Carice van Houten? It’s not that the statuesque Dutch thesp hasn’t been consistently employed since her startling 2006 breakout in Paul Verhoeven’s “Black Book,” or even that she’s [...]

  • Good Boys Movie

    Box Office: 'Good Boys' Eyes Best Original Comedy Opening of 2019

    Universal’s “Good Boys” is surpassing expectations as it heads toward an estimated $20.8 million opening weekend at the domestic box office following $8.3 million in Friday ticket sales. That’s well above earlier estimates which placed the film in the $12 million to $15 million range, marking the first R-rated comedy to open at No. 1 [...]

More From Our Brands

Access exclusive content