Italo production shingle Indigo Film (“The Great Beauty”) and distributor Lucky Red have joined forces to launch a world sales company called True Colours dedicated to Italian and international product in what could turn out to be a game-changer for the Italian film industry.
True Colours is being headed by Catia Rossi, the respected former international film sales exec at pubcaster RAI’s RAI Com distribution unit.
Based in Rome, it will launch from the Rome fest’s ambitious new MIA market, which aims to boost the Italian film and TV industries and put the country back on the global content market map.
Having a larger Italian sales company with combined production and distribution firepower could, at least partially, revert a longstanding trend that has seen Italian movies being sold worldwide predominantly by French companies such as Wild Bunch, Pathe, Studio Canal and Le Pacte, or by Germany’s the Mach Factory.
That trend was dictated by these larger non-Italian players providing Italo projects larger minimum guarantees than local sales boutiques such as Adriana Chiesa and Intramovies could afford, plus, in most cases, French theatrical distribution to boot. The downside is that Italian films tended at times to get a bit neglected within the richly varied lineups of these outfits.
“The idea is to put together different types of expertise and connections,” said Rossi. “Obviously a sales company formed by two players like Lucky Red and Indigo marks a big change in the Italian sales company landscape as we know it.”
In the past, the problem with Italian sales companies is that they only brought a lineup of Italian movies to the market,” Rossi noted.
A key difference, she says, is that besides Italian fare, True Colours will also be handling international titles, which they are currently shopping around for. Actually Intramovies does handle international pics and has stepped up that side of the business in recent years.
The first four pics on the True Colours slate are Italian: Roberto Ando’s “The Confessions” (pictured), a meditation on power as perceived by the mind of a monk, played by Toni Servillo; Maria Sole Tognazzi’s “Me Myself and Her,” a romantic comedy centering on a middle-aged lesbian couple starring Italo A-listers Margherita Buy and Sabrina Ferilli; Ivan Cotroneo’s coming-of-ager “One Kiss”; and innovative anti-Semitism-themed mockumentary “Pecore in Erba” (“Burning Love”) by Alberto Caviglia. Of these titles, “Me” and “Kiss” are co-produced by Indigo and Lucky Red, who have stepped up their collaboration on productions.
Rossi made it clear that Indigo and Lucky Red are independent from True Colours in terms of how they will mount their productions.
The new Italo outfit will start out by handling eight to 10 movies a year, which “will allow us to care for each picture properly,” Rossi said.