MADRID – Tying down one of the best-known alternative TV hosts in Mexico and the U.S. Latino market, FremantleMedia Latin America (FMLA) has inked a non-exclusive pact with Marco Antonio Regil’s RGL Entertainment to co-develop and jointly produce entertainment, lifestyle and healthy living properties.

FMLA’S development team, headed by Constanza Cagliolo, will lead FremantleMedia’s development, targeting mainstream and niche audiences.

The partnership comes as FremantleMedia, part of leading European network RTL Group, is placing a larger emphasis on emerging markets in general, and Latin America in particular.

The Regil partnership looks not only toward Latin America but the U.S. Latino market as well, with Regil teaming in 2012 to create the U.S. West Coast-based RGL Ent. with former business partner David Steinberg and vet U.S. producer Ron Lyon.

Regil is best known for hosting Mexican formats of “The Price Is Right,” “Dancing With the Stars” and “Are You Smarter Than a Fifth Grader?” He also hosted Univision entertainment series “Family Feud” and presented MundoFox’s opening program in August 2012, “Minuto para ganar.”

“I’ve been keen to create new ideas with Marco and his team ever since I started working with him on MundoFox’s flagship entertainment program, ‘Cien Latinos Dijeron.’  He is a prodigious talent and it’s a real honor to be working with him. I can’t wait to get started,” said Adrian Santucho, CEO, FremantleMedia U.S Hispanic, Mexico and Pan-Regional.

“I am thrilled to take our longtime association with FremantleMedia to next levels of success,” Regil added. “Throughout my relationship with Adrian and his team at Fremantle, we have worked together to hone the development of our shows into hits.  The time is right for us to formalize our working relationship toward the development of new and exciting projects for television and all other mediums including digital,” he added.