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Distributor Icon, FrightFest Seal Blood Pact in U.K.

LONDON — U.K. distribution house Icon Film Distribution and FrightFest, the U.K.’s top horror film festival, have entered into an exclusive partnership that will see IFD releasing FrightFest curated films under the banner “FrightFest Presents.”

The films will be made available in the U.K. and Ireland via IFD’s digital partners, including Sky, iTunes, Amazon, Blinkbox, Film4OD, VirginMovies, TalkTalk, Google, Volta and Eircom. Each release will have the collective backing of IFD and FrightFest across marketing, PR and social channels.

The deal was negotiated by Zak Brilliant, head of theatrical, and Sophie Wong, TV and digital sales manager, for Icon, and Greg Day and Ian Rattray, directors of FrightFest.

FrightFest, which was set up 15 years ago, screened 63 films last year. Guests in previous year have included Guillermo del Toro, George Romero, Dario Argento and Sam Raimi.

IFD has a long track record in releasing genre films, including “Paranormal Activity,” cult vampire thriller “30 Days of Night,” as well as re-issues of classic Hammer titles including “Dracula” and “The Mummy.” Most recently, IFD released “It Follows” and “The Babadook,” Jennifer Kent’s psychological horror story, which screened at FrightFest.

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