LONDON – In its second recent high-profile digital domain alliance, Cinando, the film industry’s premier data base/B2B VOD site, has teamed with Digital Film Cloud Network (DFCN), a newly launched software platform, to allow film/TV content creators to streamline business processes.
The move comes as content owners are finding new revenue growth in volume sales to platforms– iTunes, Netflix, Amazon, national VOD sites — or specific territories – such as the U.S. Latino – and the amount of product – be it movies or dramas – hitting the international market has risen exponentially.
The venture allows the 60,000-plus users of Cinando, instant access to the DFCN platform and, at the click of a button, the migration of their films/TV shows’ Cinando data onto DFCN, allowing them to make their sales rights available via DFCN and streamline the processes of financing, licensing and distribution.
Launched last November, the DFCN Digital Rights Marketplace now features 10,000-plus films. Physical markets will not go away. As global film production levels have skyrocketed, the Cannes Film Market has also grown for 18 out of the 20 years since 1995, reaching an all-time record of 11,806 participants in 2014. The DFCN-Cinando alliance seeks to facilitate tools to battle an increasingly complex content rights business. DFCN can also increase sales through its global reach, the partners argue.
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“With over 8,000 films entering the global distribution market this year, and 200,000-plus sales agents, distributors and exhibitors scattered across the world, each with their own business objectives, rights holdings, sales plans, and revenue targets, the approach of buying and selling movie rights licenses at physical marketplaces has become a costly and highly inefficient proposition,” said Ray Bell, CEO of Digital Film Cloud Network. “Our rapid customer growth and industry-wide endorsement is testament to the demand for an online marketplace that directly addresses these growing issues.”
“We are excited to be able to offer our Cinando users the ability to easily post their films in the DFCN Film Rights Marketplace for financing and licensing,” said Jérôme Paillard, executive director of Cinando and Marche du Film. “We need to erase the boundaries between physical and digital markets to increase the efficiency of film professionals. This is a radical step that only Marche du Film, Cinando, and solutions as DFCN can deliver.”
Alfredo Guilbert, COO of Digital Film Cloud Network added: “The end goal of our partnership with Cinando is to provide film professionals with the ability to leverage both the physical and virtual markets more cost-effectively, trade and move their film projects forward.”