Brazil’s Globo, Mediapro Pact for Brazilian Soccer Rights

Spain's rights broker will handle until 2019 international sales to Brazilian Serie A and Sao Paulo State leagues

In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League.

The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe and Asia through 2019.

Mediapro will offer at least 153 soccer matches per season, three every match day, plus highlights and the specialized program “Footbrazil,” dealing with both competitions.

Globo will retain the rights in the American continent, where it exploits them directly.

“This is the first time that Rede Globo relies on an international agent to sell its soccer media rights, and we believe it is a significant event,” a Mediapro source told Variety.

“These are the main soccer competitions in the only five-time World Cup champion country, from which have emerged the biggest names in world soccer. They have an obvious interest to soccer fans around the world,” the source added.

Rede Globo, Latin America’s largest media conglom, produces over 500 hours a year of output sports content.

Top Spanish sports rights broker and services company, Mediapro has cumed a large experience handling international rights to Spanish soccer league. It has teamed with Al Jazeera’s beIN Media Group to launch pay TV channel beIN Sports in Spain, with rights to the UEFA Champions League, among multiple other tourneys.

Beyond soccer rights, Mediapro manages until 2019 all Latin American TV rights, excluding Brazil, to the Formula One Motor Championship, handles international sales rights to Euroleague tournament, Europe’s top basketball competition, and is an exclusive agent for all the events organized by the European Hockey Federation.

Currently, 30% of Mediapro’s turnover comes from managing international rights to sports, film and TV contents, the Mediapro source said.

Mediapro forms part of the leading Spanish media company, the Imagina group, which it co-founded in 2006 alongside top TV drama prodco Globomedia. Current Imagina group partners also include ad and marketing company WPP, investment fund Torreal and Mexican giant Televisa.

More Film

  • No Merchandising. Editorial Use Only. No

    Box Office: 'Equalizer 2' Narrowly Edges Past 'Mamma Mia! Here We Go Again' to Land at No. 1

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

  • Ryan Reynolds'Deadpool' panel, Comic-Con International, San

    Ryan Reynolds Wants to Explore Deadpool's Bisexuality in Future Films

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

  • Mandatory Credit: Photo by Invision/AP/REX/Shutterstock (9243328q)From

    Jonathan Gold, Pulitzer Prize-Winning Restaurant Critic, Dies at 57

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

  • Johnny Depp Amber Heard

    Johnny Depp, Amber Heard Appear Moments Apart at WB's Comic-Con Panel

    In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League. The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe […]

More From Our Brands

Access exclusive content