In a pioneering move, Brazilian TV giant Rede Globo has licensed to Spanish powerhouse Mediapro international distribution rights to Brazil’s two main soccer championships, Brazilian Serie A League and Sao Paulo State League.
The deal will allow Mediapro to sell and distribute the TV signal of Brazilian soccer matches in key territories such as Europe and Asia through 2019.
Mediapro will offer at least 153 soccer matches per season, three every match day, plus highlights and the specialized program “Footbrazil,” dealing with both competitions.
Globo will retain the rights in the American continent, where it exploits them directly.
“This is the first time that Rede Globo relies on an international agent to sell its soccer media rights, and we believe it is a significant event,” a Mediapro source told Variety.
“These are the main soccer competitions in the only five-time World Cup champion country, from which have emerged the biggest names in world soccer. They have an obvious interest to soccer fans around the world,” the source added.
Rede Globo, Latin America’s largest media conglom, produces over 500 hours a year of output sports content.
Top Spanish sports rights broker and services company, Mediapro has cumed a large experience handling international rights to Spanish soccer league. It has teamed with Al Jazeera’s beIN Media Group to launch pay TV channel beIN Sports in Spain, with rights to the UEFA Champions League, among multiple other tourneys.
Beyond soccer rights, Mediapro manages until 2019 all Latin American TV rights, excluding Brazil, to the Formula One Motor Championship, handles international sales rights to Euroleague tournament, Europe’s top basketball competition, and is an exclusive agent for all the events organized by the European Hockey Federation.
Currently, 30% of Mediapro’s turnover comes from managing international rights to sports, film and TV contents, the Mediapro source said.
Mediapro forms part of the leading Spanish media company, the Imagina group, which it co-founded in 2006 alongside top TV drama prodco Globomedia. Current Imagina group partners also include ad and marketing company WPP, investment fund Torreal and Mexican giant Televisa.