LONDON – Berlin’s European Film Market has unveiled an expanded program of events and revealed that all of its exhibition spaces are now fully booked.
The EFM, which runs Feb. 5 to 13 as part of the Berlin Film Festival, said Thursday that both its main sites, Martin-Gropius-Bau and the Marriott Hotel at Potsdamer Platz, are fully booked already.
The event will launch initiatives such as Drama Series Days, which showcases upmarket TV dramas, and a program that supports Berlin media startups. It is also presenting for the second year its spotlight on Asia, Bridging the Dragon; expanding its documentary program; and is promising to provide producers with additional networking and business opportunities.
“With our program, we want to expand the EFM into new business fields, develop the synergies between the festival and the EFM, and sustain the EFM’s position as one of the most important film markets worldwide,” said Matthijs Wouter Knol, the new director of the EFM.
“I’m very pleased to be striking new paths together with Matthijs that will develop the market further,” commented Beki Probst, former EFM boss and now its president and consulting adviser.
The EFM and the Berlinale Co-Production Market are teaming to present Drama Series Days, a platform for high-quality TV series, which will take place on Feb. 9 and 10.
The focus on Asia, Bridging the Dragon, seeks to promote cooperation between European and Chinese producers. One of the EFM’s Industry Debates, which run Feb. 7-9, will look at the success of Chinese online platforms. The discussion will take place in cooperation with Variety. The other debates will look at new possibilities for producers, and the development of the German TV series landscape.
EFM Startups is another addition to the market. It will offer 10 startup Berlin media entrepreneurs the opportunity to network with the international film and media industry.
The market is also expanding its infrastructure with two exclusive meeting points. For the first time this year, there will be an EFM Buyers’ Lounge, which will open daily, 9 a.m. to 8 p.m., and the EFM Producers Hub, which is open Feb. 5-10 from 9 a.m. to 1 p.m., both at Martin-Gropius-Bau.
The Meet the Docs initiative, which takes place for the seventh year running, is to be expanded. In cooperation with the European Documentary Network, the EFM will once again provide a meeting point for the international documentary film industry at Martin-Gropius-Bau. Various panel series, meetings with international documentary film festivals, project consulting and networking events will take place there as well.
The cooperation with Berlinale Talents will continue with the Berlinale Talents Market Hub. Ten distribution professionals and sales agents from Berlinale Talents will share a booth at the Martin-Gropius-Bau.
Independent American filmmakers can get together again at American Independents in Berlin at Martin-Gropius-Bau, organized by the Independent Filmmaker Project and the Sundance Institute. The series Sundance at EFM and IFP Selects will feature the latest independent U.S. productions.
The series LOLA at Berlinale will once again showcase the highlights of German cinema from the past year.