The Arab Cinema Center and Variety have joined forces to jointly present Variety’s Arab Filmmaker of the Year Award during the upcoming Berlin Film Festival.
The nod was previously a fixture of the Abu Dhabi film fest, which shuttered earlier this year.
Furthermore, the ACC has announced a year-round partnership with Variety as its media partner during 2016. The pact is being forged by innovative Cairo and Abu Dhabi-based film marketing and distribution company MAD Solutions, which launched the ACC, a first-of-its-kind Arab umbrella group, at the Berlin festival earlier this year.
“Variety is always keen on supporting emerging Arab filmmaking talent and encouraging the growth of the Arab film business,” said MAD topper Alaa Karkouti in a statement. “We’re thrilled to form this partnership and we’re looking forward to extending it into a number of activities throughout the year.”
“The new initiatives recently announced by the ACC confirm a strong intent to champion Arab filmmakers to a global industry audience,” said Alberto Lopez, international director of Variety. “We look forward to honoring the Variety Arab Filmmaker of the Year at the Berlin Film Festival and at one of the industry’s most influential markets.
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The Arab Cinema Cinema Center has rapidly expanded its scope since its launch, and in 2016 will be present in more than 15 major festivals and international film markets across the world. These include Cannes, Venice, Locarno, Toronto and the Malmo Arab Film Festival (MAFF) in Sweden, which focuses on highlighting and encouraging collaborations between the Nordic and Arab film industries. The center provides numerous services including market screenings of Arab films and networking sessions and meetings for Arab filmmakers with key international film companies and organizations.
The ACC will also be launching its own magazine at the Berlinale, which will run Feb. 11-21, 2016.