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Cannes: Diaphana Closes France on Films Boutique’s ‘Embrace of the Serpent’ (EXCLUSIVE)

Strong French deal bell-weather of ‘Embrace’s' market potential.

The Embrace of the Serpent

CANNES – Berlin-based sales company Films Boutique had closed its first –and highly significant – deal on Colombian Ciro Guerra’s Directors Fortnight player “Embrace of the Serpent,” with Michel Saint Jean’s Diaphana Distribution acquiring distribution rights for France.

One of France’s premier arthouse/crossover distributors, Diaphana’s recent lineup includes high level arthouse films such as Richard Linklater ”Boyhood,” Xavier Dolan’s “Mommy” and “Mr Turner,” from Mike Leigh.

The caliber of a French deal is used very much by foreign distributors to gauge an arthouse title’s potential market value of a film as the U.S. sale sets a bar for mainstream distributors around the world.

Films Boutique’s Jean-Christophe Simon (Films Boutique) negotiated the deal with Cecile Salin from Diaphana Distribution.

Lead-produced by Cristina Gallego at Colombia’s Ciudad Lunar), “Embrace of the Serpent” tells the story of the first for ethnologists who explored the Amazon looking for a plant held sacred by its the native indians.

“’Embrace of the Serpent’ was love at first sight. The film is original, intense and beautiful and can touch the audience because of its universal and very modern message, saod Diaphana Distribution disturb head Didier Lacourt.

This “is one these rare films that manages to be an adventure movie with distribution angles and also a striking piece of art that makes you see the world differently afterward,” added Simon, Films Boutique CEO-partner.

Guerra’s fourth feature word premieres Friday in Directors’ Fortnight.