×
You will be redirected back to your article in seconds

Cannes Film Fest, Kering Launch Women in Motion

PARIS– Entering a new Era, the Cannes Film Festival and its general delegate Thierry Fremaux are joining forces with Kering, François-Henri Pinault’s French luxury powerhouse, to launch Women in Motion.

Conceived by Kering to highlight women’s achievements in film, Women in Motion will host a series of talks with high-profile talent and execs, as well as hand out two awards during the upcoming 68th Cannes film festival, which will mark Pierre Lescure’s inaugural year as president.

The first award will honor a prominent industry figure — regardless of gender — who has significantly contributed to the cause of women. The prizewinner will choose the recipient of the second award, which will go to an up-and-coming female director. Women in Motion will then support one of the projects of this young filmmaker.

Fremaux, who has had to address criticism over the perceived under-representation of women helmers in the official selection, is committed to the initiative and has confirmed he will participate in one of the talks.

“Women’s contribution to the film industry, be it on screen or behind the camera, is essential and invaluable. By putting this topic on the agenda, we hope to work toward greater recognition of their work and input to cinema,” said Fremaux, who also stated that Women in Motion was an integral part of the festival’s program and is meant to give “additional prominence to the talented women of film and their outlook on cinema.”

Added Fremaux, “The ‘Women in Motion’ Talks, for which I am delighted to be one of the first participants, will also provide the profession with a unique opportunity to futher discussions about the necessary advancement of the representation of women and their stories within the film industry.”

Hosted as morning sessions throughout the fest, the talks will deal with issues such as women’s status, their representation within the industry and the ways in which women characters are portrayed onscreen. The Women in Motion talks will also examine how female directors approach storytelling.

Pinault, the chairman and CEO of the Kering Group, is the driving force behind the initiative. “The artistic sensibility of women and the specific nature of female narration are an integral part of the richness of cinema.”

Pinault’s wife Salma Hayek, who is a notorious advocate for many issues including women’s rights, is not officially tied to the initiative.

“The ‘Women in Motion’ program does not just aim at highlighting the talent of women in cinema, but also emphasizes the interest of their work for audiences. Enhancing their visibility is essential when we consider the impact that films have on our ways of thinking and, ultimately, our everyday behavior,” added Pinault.

The two awards will be handed out during a presidential dinner on May 17 hosted by Lescure, Frémaux and Pinault.

Lescure said “‘Women in Motion’ was opening another chapter in the history of the Festival de Cannes and paving the way for the cinema of tomorrow, enriched by a greater variety of points of view and by the diversity of films.”

The former boss of pay TV giant Canal Plus and a well-respected industryite, Lescure also pointed out the “initiative perfectly corresponds to the new momentum we wish to give the competition: by exchanging views, supporting talent and honoring key figures and significant works, it reflects the values of beauty, progress and artistic and social ambition that have underpinned the Festival since its creation.”

A long-gestated project, Women in Motion has been carefully planned by Louise Beveridge, Kering’s head of communications, who had a successful career in the investment banking world before joining Kering in 2011 and is — like Pinault — committed to advancing women’s status in film. Beveridge enlisted the help of former CNC president Eric Garandeau, among other industry figures, to put together the initiative.

Kering is no stranger to women’s issues. Through the Kering Foundation, the group has supported more than 140,000 women around the world via partnerships with NGOs and social entrepreneurs. The company has also partnered with Gucci’s Chime for Change campaign to fight against violence toward women.

Kering has also built bridges with the film community over the years. It’s been involved in various films, such as Sherry Hormann’s “Desert Flower,” Yann-Arthus Bertrand’s “Home,” Cecilia Peck’s “Brave Miss World” and the upcoming Luc Jacquet movie “Ice and Sky.” The company has also supported the Tribeca Film Institute in New York, Britdoc in London, LACMA and Fremaux’s Lumière Festival in Lyon.

Although it’s lesser known, Kering also backed Luc Besson’s film school, located in the Cite du Cinema megastudio complex.

 

 

 

More Film

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Inside amfAR's Cannes Gala

    Inside amfAR's Cannes Gala: Mariah Carey, Kendall Jenner and Tiffany Trump

    Kendall Jenner caused a commotion when she arrived. Tiffany Trump went unrecognized until a member of the press pointed her out as she made her way down the carpet. And Mariah Carey flew in to perform a couple of songs. Welcome to this year’s AmfAR Gala Cannes, the AIDS organization’s annual — and largest — [...]

  • 'Mektoub, My Love: Intermezzo' Review: Abdellatif

    Cannes Film Review: 'Mektoub, My Love: Intermezzo'

    A simple but somehow atypical shot opens Abdellatif Kechiche’s new film: a serene closeup of a young woman’s face, as seen through the camera lens of Amir, a budding photographer still finding his perspective. Her expression is ambiguously tranquil, her long hair lightly rustled by a humid breeze, all softly lit by a sinking afternoon [...]

  • Crown Vic

    Thomas Jane's Police Thriller 'Crown Vic' Sells to Screen Media (EXCLUSIVE)

    Screen Media has bought North American rights to writer-director Joel Souza’s police crime-thriller “Crown Vic,” starring Thomas Jane and Luke Kleintank. The distributor closed terms during the Cannes Film Festival amid a competitive bidding situation between seven other suitors. Screen Media plans to release the pic this fall. “Crown Vic” premiered in April at the [...]

  • Colleen Bell

    Colleen Bell Replaces Amy Lemisch as California Film Commission Director

    Veteran entertainment executive and ambassador Colleen Bell will replace Amy Lemisch as director of the California Film Commission. Bell, who was appointed by Gov. Gavin Newsom on Thursday, has worked as a consultant since 2017. She was the U.S. ambassador to Hungary from 2014 to 2017. She held several positions at Bell-Phillip Television Productions, including [...]

  • Jon Feltheimer

    Lionsgate Posts Loss, Underperforms Wall Street Expectations

    Lionsgate has posted a quarterly loss and its revenues and operating income have come in under Wall Street projections, despite growth from its premium cable channel, Starz. The studio reported a net loss of $24 million, or 11 cents a share, with adjusted operating income of $103 million for its fourth fiscal quarter ended March [...]

More From Our Brands

Access exclusive content