Rey, the desert scavenger played by Daisy Ridley in “Star Wars: The Force Awakens,” wields a lightsaber, takes the wheel of the Millennium Falcon, beats up New Order ruffians and is generally a model of hyper-competence.
She’s a true post-“Hunger Games” heroine. A badass who can beat the boys at their own game, and man the ship that made the Kessel Run in less than 12 parsecs. She’s also the character that moviegoers are the most excited to see on screen, according to a new survey by ticketer Fandango.
Rey was the choice of a majority of the more than 1,000 people that Fandango surveyed, followed by Adam Driver’s villainous Kylo Ren and John Boyega’s Stormtrooper with a conscience, Finn. The top five was rounded out by Gwendoline Christie’s Captain Phasma and Andy Serkis’ Supreme Leader Snoke.
Despite the feminist injection that director J.J. Abrams and screenwriter Lawrence Kasdan provide to a series that was largely bereft of female characters not sporting metal bikinis (you wear it so well, Princess Leia), the audience for “Star Wars: The Force Awakens” will likely be dominated by men, according to Movio. The consumer insight firm analyzed the behavior of moviegoers who have bought tickets ahead of the film’s debut this weekend, emerging with an interesting portrait of the fans who will flock to their local multiplex to return to a galaxy far, far away.
Based on pre-sales, the opening night crowd is 70.4% male, 6.5 percentage points greater than the crowd that flocked to “Jurassic World.” It also heavily tilts towards generations Y and X, with men between the ages of 22 and 49 making up 52.6% of advanced ticket buyers. Over the course of the weekend, more females are expected to show up, but it still remains male-skewing, with men comprising 67.8% pf the pre-sales audience.
The majority of people in the opening night crowd (54.2%) opted for 2D screenings, but 3D becomes the format of choice over the course of opening weekend, with 52.4% of pre-sales buyers opting to don specs for the outer space action.