‘Spectre’ Targets $75 Million, ‘Peanuts’ Eyes $46 Million at Weekend Box Office

Spectre” and “The Peanuts Movie” are rejuvenating a recently sleepy box office.

Spectre,” the 24th James Bond film, has set its sights on a weekend haul of $75 million after pulling in $28 million from 3,929 locations on Friday. The Sony, MGM and EON, release — directed by Sam Mendes and starring Daniel Craig, Naomie Harris and Lea Seydoux — had been pegged to generate as much as $80 million in its first weekend. Considering “Spectre’s” Thursday night take of $5.25 million and a Friday total under the anticipated $30 million mark, however, the latest Bond outing is pacing to fall short of “Skyfall’s” $88.4 million debut and land in the mid-$70 million range, in line with Sony’s conservative estimates.

Carrying a hefty budget of $250 million, plus an additional $100 million in marketing and promotion costs, “Spectre” will have to rake in $650 million worldwide to break even. Variety’s review, though, anticipates a warm welcome for the film: “A wealth of iconography — both incidental and integral — from the series’ founding chapters is revived here, making ‘Spectre’ a particular treat for 007 nerds, and a businesslike blast for everyone else.”

The Peanuts Movie,” drawing a slightly smaller but similarly spirited audience, is on track for a three-day total of $46 million after taking in $12 million from 3,897 locations on Friday. The 20th Century Fox release from Blue Sky Studios is based on the beloved comic-strip characters created by Charles M. Schulz. Directed by Steve Martino, this 3D animated endeavor is the first feature-length movie to star Charlie Brown and his pals since they were created 65 years ago. Variety’s review of the toon praises it as a “gorgeous fan’s-best-friend adaptation” that “presents a wholesome, goody-goody view of childhood emotional challenges.”

Recent B.O. champs “The Martian” and “Goosebumps” are taking a backseat to Bond and Brown for the weekend. Matt Damon’s “The Martian” took in $2.5 million on Friday, forecasting a three-day take around $9 million. Jack Black starrer “Goosebumps” generated about $1.7 million on Friday, which should result in a weekend total near $7 million.

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