Crystal + Lucy Awards Sponsors Help Women in Film Go Beyond Advocacy

Women in Film has long placed a huge emphasis on its outreach programs, including grants, scholarships, mentoring programs and its Film Finishing Fund, which are all showcased at its annual Crystal + Lucy Awards, whose 2015 theme is Action.

But this year, the organization’s educational and philanthropic efforts on all of these fronts are being super-charged with the addition of two new corporate sponsors, Tiffany & Co. and BMW. They are joining longtime partner Max Mara in contributing to the mission of furthering the creative development of women in the industry and achieving gender equality.

Women in Film, its partners and allied organizations have brought this conversation to a tipping point — turning the moment into momentum,” says Cathy Schulman, WIF prez. “We not only have to take action, but take sustainable action moving forward. From an organizational sense, we need to root these ideas and activate them to greenlight gender equality.

“This has been a year where individuals and organizations have shown a deep interest in helping us in our mission. There is so much educational and advocacy programming in place that we can respond to fallout points with additional processes and tools.”

For Tiffany, the partnership is a natural progression of its 178-year legacy of fostering originality and artistic vision. It is beginning a three-year commitment by contributing $25,000 to the Women in Film Foundation’s Film Finishing Fund, augmenting the org’s mentorship program and awarding a $25,000 scholarship to a directing fellow at AFI’s Conservatory. The recipient of that scholarship will be introduced at the ceremony. The Tiffany/Bruce Paltrow Mentorship Award will be given to Sue Kroll, Warner Bros. president or worldwide marketing and and international distribution.

“When you think of Tiffany in the movies, it goes back to Audrey Hepburn in ‘Breakfast at Tiffany’s,’ Reese Witherspoon in ‘Sweet Home Alabama’ and most recently with Carey Mulligan in ‘The Great Gatsby,’” says Linda Buckley, VP of PR. “Through participating in all three of the programs, we wanted that opportunity to nurture talent and see their creative visions recognized.”

BMW has signed a three-year partnership, the centerpiece of which will be research and analysis on where women stand in the biz and improving their positions. The Dorothy Arzner Award, going to Ava DuVernay, has been renamed the BMW Dorothy Arzner Award.

“At BMW, we strive to look beyond the traditional sponsorship model toward opportunities where we can lend support to meaningful causes and to impact change,” says Petter Witt, VP of North America’s Western region. “We’re also proud to support women just entering the industry through advocacy programs like the Female Filmmakers Initiative, which offers guidance on various topics including financing and networking. BMW is committed to supporting WIF in its mission to ensure gender parity is reflected on- and offscreen.”

Max Mara, which dresses many of honorees and presenters and sponsors its Face of the Future Award, going to Kate Mara this year, is celebrating its 13th year partnering with WIF.

“It’s a collaboration and true partnership for the brand, which has grown over the years,” says Nicola Maramotti, director of European retail development. “We had a dream, to give women in entertainment the same opportunities as men. With Women in Film, we want to continue to be involved in dedicating our energies to celebrating women in the arts and see them being recognized for their achievements.”

(Pictured Cate Blanchett and Cathy Schulman at the 2014 Crystal + Lucy Awards ceremony.)

Popular on Variety

More Film

  • Amanda Awards

    ‘Out Stealing Horses’ Tops Norway’s 2019 Amanda Awards

    HAUGESUND, Norway —  Hans Petter Moland’s sweeping literary adaptation “Out Stealing Horses” put in a dominant showing at Norway’s Amanda Awards on Saturday night, placing first with a collected five awards, including best Norwegian film. Celebrating its 35th edition this year, the Norwegian industry’s top film prize helped kick off the Haugesund Film Festival and [...]

  • Editorial use onlyMandatory Credit: Photo by

    Richard Williams, 'Who Framed Roger Rabbit' Animator, Dies at 86

    Renowned animator Richard Williams, best known for his work on “Who Framed Roger Rabbit,” died Friday at his home in Bristol, England, Variety has confirmed. He was 86. Williams was a distinguished animator, director, producer, author and teacher whose work has garnered three Oscars and three BAFTA Awards. In addition to his groundbreaking work as [...]

  • Instinct

    Locarno Film Review: 'Instinct'

    Now that “Game of Thrones” has finally reached its conclusion, releasing its gifted international ensemble into the casting wilds, will Hollywood remember just what it has in Carice van Houten? It’s not that the statuesque Dutch thesp hasn’t been consistently employed since her startling 2006 breakout in Paul Verhoeven’s “Black Book,” or even that she’s [...]

  • Good Boys Movie

    Box Office: 'Good Boys' Eyes Best Original Comedy Opening of 2019

    Universal’s “Good Boys” is surpassing expectations as it heads toward an estimated $20.8 million opening weekend at the domestic box office following $8.3 million in Friday ticket sales. That’s well above earlier estimates which placed the film in the $12 million to $15 million range, marking the first R-rated comedy to open at No. 1 [...]

  • Pedro Costa’s 'Vitalina Varela' Wins at

    Pedro Costa’s 'Vitalina Varela' Triumphs at Locarno Film Festival

    The 72nd Locarno Film Festival drew to a close Saturday with Portuguese auteur Pedro Costa’s dark and detached film “Vitalina Varela” coming away with several awards together with superlatives from segments of the hardcore cinephile crowd, including jury president Catherine Breillat. In announcing the Golden Leopard prize for the film, as well as best actress [...]

  • Vitalina Varela

    Locarno Film Review: 'Vitalina Varela'

    Frequently beautiful compositions and the theatrical use of a fierce kind of artifice have long been the hallmarks of Portuguese auteur Pedro Costa, regarded by a small but influential group of aesthetes as one of the great filmmakers of our era. For those in tune with his vision, the director’s films offer an exciting lesson [...]

  • Notre dame

    Locarno Film Review: 'Notre dame'

    Not to be too cynical about it, but might the recent horrific fire in Paris’ cathedral attract audiences to a film in which the gothic gem plays a major role? It’s likely a wiser marketing strategy than promoting the unrelenting silliness of Valerie Donzelli’s oh-so-kooky comedy “Notre dame,” the writer-director-star’s return to contemporary Paris following [...]

More From Our Brands

Access exclusive content