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Tokyo’s Japan Content Showcase wrapped up on Thursday (Oct. 22) with participant numbers increased.

Organizers reported yesterday that total numbers of buyers rose by 24% from 1,160 in 2014 to 1,433 this time.

Exhibitor numbers grew by a smaller fraction, up from 332 to 347.

And the organizers had to work harder. They put on 30 seminars this time, compared with 17 last year.

Located between the MIPCOM and Busan markets earlier this month, and the American Film Market that gets under way in Los Angeles in little more than a week, and held concurrently with the new MIA market in Rome, the Tokyo market event is logically unable to offer everything to all kinds of acquisition executive.

“We met with different buyers [in Tokyo] to those we saw in Busan,” said one sales executive, who asked not to be named.

Others agreed that music, talent and anime were the biggest elements driving the Tokyo market growth, rather than the feature film business.

“We have been pleasantly surprised to sell five or six territories this week on our film ‘Bittersweet’ and we are encouraged now to take it to other markets,” said Miyuke Takamatsu of indie Japanese sales agent Freestone. “It is a film about food, which seems a popular theme these days and needs little translation.”

The question remains whether Tokyo organizers will keep the market separate from the Tokyo International Film Festival and in Odaiba next year, or seek to recombine it with the film festival with got under way on Thursday (Oct. 22).