Paramount Strikes Long Term Distribution Deal With Korea’s Lotte

Paramount Pictures has struck a long term distribution agreement with Lotte Entertainment, which will see the Korean major handle a number of upcoming and future releases of Paramount’s films.

Notable among these will be the next installment of the “Mission: Impossible” franchise, starring Tom Cruise, will be released in Korea on July 30, 2015 by Lotte.

The studio has previously looked to CJ Entertainment, the largest vertically integrated entertainment company in the country, to handle distribution of its titles in the world’s sixth largest theatrical market.

Paramount confirmed that other titles to be handled by Lotte include the Michael Bay-produced “Project Almanac” and the previously announced “Terminator Genisys,” which is set for a July 2 outing in Korea. “Terminator Genisys” gives prominent billing to Korean star Lee Byung-hun, who plays a shape-shifting T1000 cyborg.

“We very much look forward to beginning this long-term arrangement with Lotte and know that they will bring a tremendous amount of enthusiasm, along with their expert marketing and distribution capabilities, to every one of our upcoming films set for release in Korea,” said Mark Viane, Paramount’s Co-President of International Theatrical Marketing & Distribution.

“Together we will be in the best position to introduce more of Paramount’s exciting slate to local audiences. We are looking forward to a successful partnership over the years to come,” said Won Chun Cha, CEO of Lotte Entertainment.

As an investor in the Hemisphere Tentpole Co-financing Fund, Lotte has previously had access to a small number of other Paramount-released titles, including “World War Z” in 2013. “Terminator Genisys” was different and in January Lotte picked up Korean distribution and marketing activities without being an investor in the picture.

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