New Sponsors Put Mumbai Festival On Sounder Footing

The Mumbai Film Festival has been put on a sounder footing after locking in Reliance Jio Infocomm and Star India as key sponsors.

This year’s 17th edition of the festival will run Oct. 29-Nov. 5.

The festival came close to collapse last year after the withdrawal of Reliance Entertainment as a sponsor in 2014 and American Express in 2013.

Organizers, the Mumbai Academy of Moving Image, last year rescued the event through a crowdfunding appeal that was in large part answered by leading celebrity names from the Bollywood industry.

Since last year’s rescue director producer Kiran Rao has taken over as chairperson, with former Variety critic Anupama Chopra set as festival director. A new board of trustees of MAMI are promise high visibility. It includes filmmakers Anurag Kashyap, Farhan Akhtar, Karan Johar and Vikramaditya Motwane; actor Riteish Deshmukh; actress Deepika Padukone; Anand Mahindra, chairman and managing director of Mahindra Group; Ajay Bijli, chairman and managing director of cinema chain PVR; and Siddharth Roy Kapur, managing director, Disney India.

Star India is the 21st Century Fox-backed group that is India’s most successful pay-TV group. Reliance Jio Infocomm is a mobile broadband Internet provider, backed by Mukesh Ambani’s Reliance Industries, a conglomerate rival to Reliance ADA Group and its Reliance Entertainment subsidiary, which owns an equity stake in DreamWorks.

 

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