On a business trip to Shanghai this week, Motion Picture Association of America (MPAA) Chairman and CEO Chris Dodd, praised development of the Internet sector and copyright protection efforts in China.

“The innovation demonstrated by the movie business working hand in hand with the Internet sector, [would] help develop a more valuable relationship between our industries and consumers, which bodes well for everyone,” Dodd said at 2nd Film Industry Value Chain Development Forum.

“Only when we have created an environment that promotes innovation and creativity while protecting creators in the digital world can we be certain that these remarkable industries will be able to continue to benefit our cultures and succeeding generations in the same ways that they have done for so long: culturally, socially, educationally, and economically. Working together I know that we will succeed,” he said at a keynote speech, at an event convened by the National Copyright Administration of China (NCAC) and the World Intellectual Property Organization (WIPO).

Senator Dodd said that copyright underpins the ability of nations to develop and share their culture through the influential medium of film, and that creative rights need to be respected.

“Strong intellectual property protection gives artists and innovators control of their products. That control provides them incentives to create. Economies around the world benefit from the millions of high-end jobs generated by those creations,” said U.S. Ambassador to China, Max Baucus at the same forum.

Also at the Shanghai International Film Festival, the MPA partnered with the festival and movie information website MTime for an American Film Night cocktail reception. Guests included Charles Zhang Founder and CEO of Sohu.com), Gong Yu (founder and CEO of iQiyi.com), Jerry Ye (VP of Wanda Culture Group), Wang Hong (VP of Hengdian Group), An Xiaofen (chairman of Dasheng International Films), directors Eva Jin (“Sophie’s Revenge”), Guo Fan (“My Old Classmate”), and Zhao Tianyu (“Zhongkui: Snow Girl and The Dark Crystal”).