Hong Kong Box Office Booms Over Busy Easter

The theatrical box office boomed in Hong Kong over Easter, with takings up by a third compared with last year.

The four day (April 3 – April 6) period saw Hong Kong theaters collect a combined US$5.72 million (HK$44.3 million), according to data from the Motion Picture Industry Association and the Hong Kong Theaters Association. Easter last year (April 18 – April 21) was worth US$4.29 million (HK$33.3 million).

Top of the chart was “Fast & Furious 7,” which raced off to US$2.62 million (HK$20.3 million) in the four day period and a US$3.74 million (HK$29.0 million) total since its April 2 start.

Second place was “Little Big Master,” with US$1.16 million (HK$9.02 million) for a US$4.17 million (HK$32.3 million) total since its debut on March 19.

The holiday totals are likely to go higher as Tuesday was taken as an additional public holiday – making a five day break for some – respecting the traditional Chinese ‘Ching Ming,’ or grave sweeping festival.

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