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SEOUL – South Korea’s leading independent film financier and distributor Next Entertainment World (NEW) has launched its own international sales operations through subsidiary Content Panda.

The newly launched international sales division will make its debut at next month’s European Film Market (Feb. 5—13) in conjunction with the Berlin Film Festival.

Established in 2013, Content Panda initially started as NEW’s ancillary rights division.

NEW said that Content Panda will represent third party movies in addition to its own productions.

“The division’s goal is to provide the world with not only NEW movies, but also top-quality movies from other companies,” said NEW in a statement. The new division is also expected to attend the majority of the major international film markets.

Content Panda’s EFM slate includes “Twenty,” a comedy drama about three high school friends. It stars the rising actor Kim Woo-bin (“The Con Artists”) and Lee Jun-ho from K-pop boyband 2PM. Also for sale are: “Granny’s Got Talent,” a comedy about an old foul-mouthed lady who takes part in a public cursing audition, starring Kim Soo-mi (“Born to Sing”); and “The Beauty Inside,” a fantasy romance about a young man who wakes up with a new face every morning.

The new division also handles an independent film “Shadow Island,” which showcased during tlast year’s Busan festival, as well as an animation by “The King of Pigs”’ director Yeon Sang-ho.

Started as an independent brand in 2008, NEW became an icon of the Korean film industry with the two mega-hits “Miracle in Cell No. 7” and “The Attorney,” which are two of the highest-grossing Korean films of all time. With a $53 million investment from China’s Huace Film & TV, NEW listed its shares on the Korean stock market KOSDAQ on Dec. 23, 2014.