China’s Youku Tudou Strikes Paramount Movie Deal

Youku Tudou, one of China’s leading online video platforms, revealed that it is to buy over 100 titles from Paramount Worldwide Television Licensing & Distribution.

The deal includes popular franchise titles including “Transformers,” “Shrek,” “Star Trek,” and “Mission: Impossible,” as well as “Forrest Gump.” They will be served to Chinese viewers through Youku Tudou’s subscription service, while selected future Paramount releases will be available through transactional video on demand (TVoD).

The company said that the deal boost its available catalog of movie titles to over 4,000including Chinese, foreign and original productions.

“The consumer-driven demand for premium online services in China is growing rapidly. With top branded content such as Paramount Pictures’ array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest,” said Victor Koo, chairman and CEO of Youku Tudou in a statement.

Paramount Worldwide Television Licensing & Distribution manages content from Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, along with certain DreamWorks Animation titles.

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