China Opens Official Box Office Reporting Site

China has finally launched an official box office reporting website, more than a year after promising to do so.

The site, backed by the China Film Bureau, is a response to years of doubt about the accuracy of data and ticket sales reporting.

The site is managed by the Special Fund Administration, a unit of the Film Bureau that handles the 5% tax on all cinema tickets sold in the country. The simplistic site, which is updated daily, contains day by day grosses, ticket sales, screen counts and rankings by exhibition chain.

Until now data has officially been considered as a state secret, albeit an open one. Numerous private companies have accessed data and repackaged and presented it through their own outlets.

However, that has done little to dent the numerous instances of misreporting by cinemas and distributors. Most recently, figures were believed to have been distorted in favour of state-backed movie “The Hundred Regiments Offensive” at a time when “Terminator: Genisys” was also in theaters.

The Chinese box office boom has been fuelled by a cinema building boom that has left the exhibition sector fragmented and lacking uniform systems, while also the world’s second largest.

In the first nine months of this year, the cumulative total exceeded $5 billion, ahead of 2014’s full year score and on course for 30% growth by the year end.

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