China Box Office: ‘Spectre’ Breaks Weekend Opening Records

Spectre” dominated the Chinese box office weekend with a massive $48.6 million opening three days, according to data from Ent Group.

That is closely in line with the $48 million estimates from international distributor Sony. It confirms the James Bond franchise film as enjoying the biggest opening weekend and biggest opening three days for a 2D Hollywood movie in China.

Its opening day $15 million take was, similarly, an opening record for a 2D Hollywood film in China, the biggest November opening day of all time in China. It was also the biggest opening day in China for a Sony film, though, as with other revenue sharing imported movies, distribution in China is handled by China Film Group, rather than by the U.S. studio.

The film’s promotional efforts were given a big boost by the visit of stars Daniel Craig and Lea Seydoux and producer Barbara Broccoli to China and by a tie up with Alibaba ahead of the ‘Singles Day’ shopping promotion. Other digital tie-ups included those with WeChat, Weibo and the 1905 website.

China’s “The Ex Files 2” held on strongly with $17.3 million over seven days as it kept second place. After 10 days, its cumulative total stands at $34.7 million.

Former number one, “The Maze Runner: The Scorch Trials” dropped 62% and slipped to third place with a seven day score of $8.23 million from 2,022 venues. Its cumulative after 12 days is $29.8 million.

Chinese romance, “Les Aventures d’Anthony” opened in fourth place with a three day score of $6.34 million.

“Everest” dropped back from fourth to fifth place, with a downhill slide of 67% and $3.87 million. After 13 days it has scaled $15.6 million.

Hong Kong-Chinese romantic comedy, “The Last Woman Standing” added $3.25 million in its second weekend, for a 10 day cumulative of $9.51 million.

Chinese suspense drama, “The Witness” saw a slide from third place to seventh and a 79% decline in takings. It added$2.46 million in its third weekend, to spy a 17 day total of $33.7 million.

Chinese romantic comedy “My Original Dream” opened in eighth place with a $1.77 million five day take. “Hotel Transylvania 2” spooked up only $1.74 million in its third week, for a 20 day cumulative of $17.9 million and will next week likely check out of the top ten.

Tenth spot over the weekend was “This is Me,” another Chinese, youth-oriented, romantic comedy. It managed a modest $1.52 million.

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