You will be redirected back to your article in seconds

‘Baahubali’ On Course For Indian Box Office Record

HYDERABAD — “Baahubali,” the South Indian action epic, looks on course to break the opening day record for an Indian film release. Unofficial data puts the film on a first day gross of $12 million.

Sources close to the production reveal an ‘all-India’ figure of INR500 million (INR50 crore) ($7.89 million) net of taxes, for Friday (July 10) opening sessions. That equates to a gross of INR600 million ($9.48 million). The net figure compares with INR450 million ($7.11 million) for Shah Rukh Khan-starrer “Happy New Year” released last year.

Within India the “Baahubali” data points to INR340 million ($5.37 million) from Andhra Pradesh and Telangana, the film’s home territories; a further INR70 million ($1.11 million) from Kerala; INR50 million ($800,000) from Tamil Nadu; and INR50 million ($800,000) from Hindi-language territories in the North of the country.

International figures are incomplete. North America – handled by Blue Sky on a limited two month release window – recorded a gross $2.5 million from Friday and Thursday night previews. Other overseas territories are expected to weigh in for a further $1 million combined.

The film is seen as a major test of the countrywide and international commercial viability of movies from India’s lesser known Tollywood and Kollywood industries. “If these numbers turn out to be correct we would be very, very happy that the film is standing up to that challenge,” said producer Shobu Yarlagadda. “Ticket pricing is exceptional on the first day, so we would not expect the full weekend numbers to simply be a multiple of the opening day.”

The two-part film was directed by SS Rajamouli and produced by Arka Mediaworks on a budget of $40 million. P&A costs are estimated at a modest $1.5 million, as the production predominantly used social media to connect with the key South Indian audiences and avoided posters or TV advertising. The film is handled by Karan Johar’s Dharma production in North India, where conventional TV advertising was used to create awareness of the upcoming event film.

More Film

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]


    'Exorcist' Star Max Von Sydow Doesn't Let Age Define His Roles

    Max von Sydow turned 90 this month, which is a milestone for most people, but age has always seemed incidental to the actor. When he played the elderly, frail Father Merrin in “The Exorcist,” von Sydow was 44 — meaning he was the same age Bradley Cooper is today. In the 1950s, von Sydow had [...]

More From Our Brands

Access exclusive content