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Alibaba Pictures, the film production and investment arm of Chinese e-commerce giant Alibaba, has appointed Zhang Wei as its president.

A company spokesman said that she may be based in the company’s Los Angeles office, though that decision is currently unclear.

Alibaba Pictures recently made its first Hollywood investment, taking a minority stake in Paramount’s “Mission: Impossible: Rogue Nation.”

Zhang, who is currently senior vice president of overseas business and investment, will report to Alibaba Pictures CEO Zhang Qiang, who joined the company last year from China Film Group.

Zhang Wei has previous management experience at companies including General Electric Company, Bain & Co., NBC Universal, Inc., and News Corporation and its subsidiary Star Group Limited.

In a further executive reshuffle, Deng Kangming, former Alibaba Group senior VP and former chief people officer has been appointed COO of Alibaba Pictures.

Alibaba Pictures said it “will adopt a flat organizational structure, similar to that of many Internet companies which will help reduce the levels of bureaucracy and enable the company to grow efficiently.”

It will also establish four key strategic areas of focus. They are, content development and production, marketing and publishing of film and TV programs, the development of an e-commerce entertainment platform and development of an overseas entertainment business.