×

Playful Hotel Mama Shelter Comes to Hollywood

When Club Med founders Serge Trigano and sons Benjamin and Jeremie set out to open a U.S. outpost of their playful European boutique hotel brand Mama Shelter, they stuck with their proven formula. “We only go to places where we would like to live,” says Benjamin Trigano, whose hip new central Hollywood flagship in a former 1920s hotel building joins five locations in France and Istanbul.

Though Philippe Starck designed the European properties, the six-story West Coast addition calls out to California with neon signage; 70 trendy rooms with 27” iMacs and scripts of L.A.-based films like “Pulp Fiction”; and a homey all-day bistro helmed by chef Benjamin Bailly, with ceiling comprised of chalk drawings by local artists. “Like if Mama Shelter had a baby with Chateau Marmont,” Benjamin Trigano describes. “We didn’t want to make it an homage to L.A., but (wanted to) include a few elements that bring in an L.A. vibe.”

To that, add communal touches like foosball, tables engraved with a Monopoly gameboard (L.A. edition) and a rooftop complete with projection screen, bar/restaurant and Venice Beach-inspired outdoor gym, the outdoor component opening by fall. “Instead of selling cool, we try to sell fun and happiness and togetherness,” Benjamin Trigano says. “That’s what our brand is all about.”

Popular on Variety

More Dirt

  • Bigi Jackson House Los Angeles

    Bigi Jackson Nabs Calabasas Starter House

    It’s hard to believe, but Prince Michael “Bigi” Jackson is now all grown up. Michael Jackson’s youngest child — perhaps still best-known by his childhood nickname Blanket — is a legal adult with his own YouTube channel, Film Family, posting film reviews with his brother. He’s also following in his older siblings’ real estate footsteps, [...]

  • Marc Forster Sten-Frenke

    Neutra’s Iconic Sten-Frenke House Listed by Filmmaker Marc Forster

    For a century or more, Los Angeles has been an inspiration and proving ground for maverick architects who have sought to make use of innovative materials and turn traditional residential design on its ear. Sprinkled in among the sprawling California ranch houses, stately Colonials, ornate Italianate villas and ubiquitous, blandly conceived “Mediterranean” macmansions that make [...]

  • Richard Neutra House Los Angeles

    L.A.’s World-Renown Lovell Health House Seeks Preservation-Minded Buyer

    There are hundreds of architectural treasures scattered throughout Los Angeles, but there are only a few masterpieces, and the Lovell Health House is one of them. On the market for the first time in sixty years with an undisclosed, super-secret price tag, and designed by Richard Neutra between the years 1927 and 1929, the house [...]

  • Jerrod Blandino Jeremy Johnson House Los

    Too Faced Founders Drop $28 Million on Bel Air's Fredericks Residence

    Over the summer of 2018, married cosmetics moguls Jerrod Blandino and Jeremy Johnson sold their glam 1930s Beverly Hills home and eventually went hunting for a substantial residential upgrade. The longtime business and life partners found what they were seeking in the form of a historic, ballers-only estate in prime Bel Air. Records reveal the Orange [...]

  • Christian Yelich House

    Milwaukee Brewer Christian Yelich Scores Malibu Development Opportunity

    Though he’s never played for an L.A. team, Major League Baseball outfielder Christian Yelich, traded in 2018 on a three-year contract from the Miami Marlins to the Milwaukee Brewers with a 2020 season salary in excess of $12 million a year, has none-the-less dropped $5.5 million on a ready-to-be-developed hillside property in the ruggedly ritzy [...]

  • Mindy Kaling House

    Mindy Kaling Adds Frank Sinatra's Malibu Beach House to Property Portfolio

    The last couple of television series six-time Emmy nominated sitcom supernova Mindy Kaling has created have not fared terribly well. The 2018 NBC primetime series “Champions” was canceled after its freshman season and, though the satirical Apple TV+ series “The Morning Show” won some nice awards earlier this year, including a Screen Actors Guild Award [...]

  • Mervyn Warren House Hollywood Hills

    Grammy Winner Merv Warren Lists Architectural Hollywood Hills Compound

    Five-time Grammy Award recipient Mervyn “Merv” Warren is ready to sing a new real estate tune, having punted his longtime Hollywood Hills home onto the market with a $3.089 million ask. The prolific songwriter, producer and conductor  — best-known for his work in the soul and gospel genres — has owned the desirably private property [...]

More From Our Brands

Access exclusive content