UTA has hired Sarah Early, previously with ICM Partners, as an agent in its expanding digital-media department.
At UTA, Early will identify and rep digital influencers, platforms and brands, as well as provide guidance to agency clients on the digital sector. She most recently was an agent in ICM’s global branded-entertainment and digital strategy division.
“We are excited to add Sarah’s talent agency and media company experience and perspective to our rapidly growing digital media practices,” UTA partner and head of digital media Brent Weinstein said.
Prior to joining ICM in 2013, Early worked at Telepictures Productions, where she developed digital and cross-platform brand integrations for shows including “Anderson Live,” “Extra” and “Dr. Drew’s Lifechangers.”
UTA’s digital media practice, formed in 2003, currently has 13 agents and execs operating across its practices in addition to its sister video-games division headed by Ophir Lupu.
Early comes to UTA as the agency expands its digital reach, including the acquisition of the Agency Group, an independent music agency. Last month, it announced the hiring of former MediaLink exec David Anderson to identify and create opportunities between consumer brands and UTA clients.