“Guardians of the Galaxy” star Zoe Saldana has reached a deal with DreamWorks Animation’s AwesomenessTV to produce original content for the company’s forthcoming Awestruck service aimed at millennial moms.
Under pact with Zoe Saldana and her production company, Cinestar — which she co-founded with her sisters, Mariel and Cisely — the trio will produce two series for Awestruck featuring both unscripted and scripted content. Zoe Saldana will serve as exec producer, and the three Saldana sisters also will create a Cinestar channel on YouTube channel for the Awestruck multichannel network.
Awestruck, slated to launch this fall, will be available on YouTube, Facebook and Verizon Wireless’ Go90 mobile-centric video service.
“With modern moms on-the-go and online, the opportunity to create content specifically for them is exciting,” said Saldana, whose credits also include “Avatar” and “Star Trek.” “The team behind Awestruck has already proven their expertise in reaching young audiences with AwesomenessTV, and we are thrilled to partner with them to collaborate on this new promising venture.”
Added Sarah Penna, head of AwesomenessTV’s Awestruck, “Zoe epitomizes the talent we are seeking for Awestruck. She marries a strong creative vision and an existing fan base with the experience of being a new mom.”