Google announced that for the fifth year in a row, YouTube has a deal to live-stream — free to fans — the Coachella Valley Music and Arts Festival’s opening weekend, which runs April 10-12.
Headliners for 2015 Coachella are AC/DC, Jack White and Drake. Other artists scheduled to perform include Ride, Steely Dan, Tame Impala, Azealia Banks, Flying Lotus, Raekwon and Ghostface, Lykke Li, Caribou, Todd Terje, Action Bronson, Cloud Nothings, the Weeknd and Belle & Sebastian.
Coachella is the longest-running live-streamed music festival on YouTube. The fest, sponsored on YouTube by T-Mobile, features big-name musical acts as well as emerging artists performing live at Coachella.
On YouTube, Coachella fans will be able to choose from three live-streaming channels; create a custom Coachella avatar by uploading a photo; browse an interactive map of the entire festival grounds; schedule the live-stream experience with a timetable that automatically updates based on a user’s local time; and get info about the musical acts.
Coachella is produced by L.A.-based AEG. The festival is held at the 78-acre Empire Polo Club in Indio, Calif.
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