×
You will be redirected back to your article in seconds

YouTube Star Bethany Mota Takes Stake in BeautyCon

YouTube fashion and beauty vlogger Bethany Mota, who has 8.4 million followers on the Google video site, has invested an undisclosed stake in BeautyCon, which is looking to grow beyond its roots as a live conference into a media brand.

Mota, who was one of the YouTubers who recently interviewed President Obama after his State of the Union address, was a big draw at the 2014 BeautyCon in Los Angeles. She’s also been featured in ad campaigns from YouTube, and has a deal with Aeropostale for her own branded line of clothing, accessories and perfumes.

“I’ve seen up close that the BeautyCon team puts the fans first and creates the sense of home for me, a place where I can feel comfortable to be myself and talk to the fans in a truly authentic way,” Mota said in a statement.

Other investors in BeautyCon include Hearst Corp.; Queensbridge Venture Partners; Rachel Zoe Ventures; Jay Brown, CEO of Jay Z’s Roc Nation; Kevin Hertz; and CAA.

See More: YouTube Stars to Interview President Obama After State of the Union

BeautyCon, launched in 2012, is aimed at 16- to 24-year-old females, concentrating on digital creators and communities focused on that audience.

L.A.-based BeautyCon is launching an online content destination with content curated from YouTube, Instagram and other services. The company’s upcoming live events are set for London, May 23; Los Angeles, July 11; New York, Oct. 17; and Dubai in November.

In addition, the company has launched the BFF Fan Club, a membership-based subscription service priced at $99 per year, offering members exclusive gift packs with curated BeautyCon items distributed four times per year, as well as other perks such as social-media shout-outs from content creators and contests and giveaways for meet-ups, concerts and movie premieres.

“We are thrilled to be able to give content creators the unique opportunity to connect with their fans in an authentic way and continue to bring this culturally integrated content experience to fans at our global events and now through our new website and membership program,” said Moj Mahdara, CEO of BeautyCon. “We understand this target and these content creators, and we know they are a powerful new force in the consumer culture.”

More Digital

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

  • Carlos SlimMexican tycoon Carlos Slim participates

    Carlos Slim’s America Movil Looks to Invest $8.5 Billion in Latin America This Year

    América Móvil general director Daniel Hajj has announced that Carlos Slim’s Mexican conglomerate plans to invest $8.5 billion in Latin American in 2019, focusing primarily on fiber-optic infrastructure and updated mobile technologies such as 4.5G and 5gG. In a conference call with analysts, following the company’s recap of fourth quarter results, Hajj laid out the [...]

More From Our Brands

Access exclusive content