×

YouTube Music App Launches, Promising Endless Stream of Tunes

YouTube has taken the wraps off its latest genre-specific app — YouTube Music — aimed at boosting consumption of free music content on the service, as well as driving users to its recently launched $10 monthly subscription service.

Unlike Spotify, Apple Music or Google Play Music, the YouTube Music app is engineered to let users discover new music. For any song or artist you choose, YouTube Music automatically creates a playlist, culled from the more than 30 million licensed tracks on YouTube as well as live versions and fan-created videos.

The app’s development was led by T. Jay Fowler, YouTube’s director of music product management. Fowler is a former exec at MOG, the music-streaming service acquired by Beats (now part of Apple).

“With YouTube Music, you’ll get a completely new type of experience, designed to make discovering music on YouTube easier than ever,” Fowler wrote in a blog announcing the service. “No matter where you start in the app, the music will never stop.”

The YouTube Music app launched Thursday as a free download for Apple iOS and Android devices. Currently, it’s available only in the U.S. The new app replaces YouTube Music Key, which Google launched as a beta subscription service a year ago.

The YouTube Music app is free, but includes ads. Subscribers of YouTube Red will be able to play music in the background, get ad-free videos and have the ability to listen to music offline. YouTube Red also includes audio mode that lets you play songs in the YouTube Music app without loading the videos. In addition, YouTube Red includes full access to the Google Play Music streaming service.

YouTube Music doesn’t let users create playlists, however — the focus, Fowler said, is on music discovery and nonstop music. “There are other services, like Google Play Music, for that use case,” he said.

Other features of the app: The home tab recommends tracks and personalized stations based on a user’s listening history. It also returns the official versions of songs high up in searches, flagged with an “official” tag, while it also pulls in remixes, covers, lyric videos and concert footage from YouTube.

YouTube and Google claim they have paid more than $3 billion to the record industry and artists to date. The Internet giant’s pitch to the music biz is that it now provides three forms of monetization: ads on free YouTube, subscription revenue from YouTube Red and transactional dollars from Google Play Music.

Watch a promo video for YouTube Music:

More Digital

  • Illustration of the video streaming company

    Netflix Insists It Won't Move Into Selling Advertising

    Netflix wants you to know: It doesn’t have any plans now or in the future to start running commercials on its streaming service. Company execs have have regularly explained that being ad-free is a core part of Netflix’s attractiveness to consumers, and the strategy has been a standard part of its “Long-Term View” mission statement [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix to Launch Lower-Priced Mobile-Only Plan in India

    Following several months of testing, Netflix is getting ready to officially launch a mobile-only plan in India. Priced significantly below its regular subscription plans, the new plan is meant to help the company better compete with local players like Hotstar. Netflix announced the step in its Q2 2019 earnings letter to investors Wednesday, writing: “We [...]

  • Always Be My Maybe

    'The Perfect Date,' 'Always Be My Maybe' Draw Big Crowds on Netflix

    Rom-coms are working for Netflix: “The Perfect Date,” a romantic comedy starring Noah Centineo from the company’s hit movie “To All The Boys I’ve Loved Before,” has been viewed by 48 million subscriber households in its first four weeks on the service, Netflix revealed Wednesday. And “Always Be My Maybe,” starring Ali Wong and Randall [...]

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Ryan Chanantry - Topic SVOD

    First Look Media's Topic Plans to Launch Subscription VOD Service (EXCLUSIVE)

    Can Topic execute a solid pivot into premium video? The digital storytelling outlet of Pierre Omidyar’s First Look Media thinks it can put together a niche Netflix-style subscription-video service curated to appeal to young “culture cravers.” Topic plans to launch the subscription VOD service in the fourth quarter of 2019, stocked with hundreds of hours [...]

  • Dan Ahdoot

    This New Podcast Lets You Take a Peek Into Celebrities' Fridges (EXCLUSIVE)

    Comedian Dan Ahdoot wants to show you a side of celebrities you haven’t seen before — which is why he is having them open up their fridges. Anyone appearing on Ahdoot’s new podcast “Green Eggs & Dan,” which was launched by the podcast network Podglomerate Wednesday, has to bring along a photo of the inside [...]

More From Our Brands

Access exclusive content