You will be redirected back to your article in seconds

YouTube Movie Trailers Top TV Spots for Younger Millennials, Google Claims

YouTube is the most popular Internet destination for watching movie trailers — and, according to a Google-commissioned study, younger moviegoers are now more likely to watch them on the world’s largest video site than on TV.

About 54% of those 13-24 said they’re more likely to watch a trailer on YouTube than on TV, per a survey conducted by market-research firm Ipsos conducted in June on behalf of Google. And 65% agreed that YouTube trailers influence what movie they will see in theaters, while 47% said they watched a trailer on YouTube prior to the last time they went to the cinemas. The online survey polled 4,014 people, with 710 of those between 13 and 24.

Meanwhile, 81% of moviegoers age 18-64 who watch trailers online do so on YouTube, according to a Google/Millward Brown Digital study conducted last fall.

The results make sense: Younger consumers are watching less traditional TV, and their appetite for Internet video is on the rise. YouTube is eager to grab the ear of Hollywood marketers looking to spend more dollars online (shifting budgets from TV) to promote their new releases — especially as Facebook and other competitors step up their push into the online-video arena. While YouTube doesn’t charge anything to upload videos, studios often will also make media buys with Google/YouTube to promote their trailers.

In touting itself as a key way to reach and influence movie auds, Google also cited stats crunched from internal data for the first half of 2015. The company says users watched more than 35 million hours of movie trailers on mobile on YouTube, up 88% year-over-year. In addition, in the first six months of the year, 74% of moviegoers searched online to find movie showtimes, while 56% of searches related to movie tickets were from a mobile device.

The top-viewed trailer for the second quarter of 2015 was for Disney’s “Star Wars: The Force Awakens,” according to YouTube, with 67.8 million views over the three-month period. Here are Q2’s top five trailers on YouTube, which were viewed 189 million times overall, for a total of 336.6 million minutes in the quarter:

  1. “Star Wars: The Force Awakens Official Teaser #2” (Disney): 67.8 million
  2. “Batman vs. Superman: Dawn of Justice – Official Teaser Trailer” (Warner Bros.): 57 million
  3. “Jurassic World – Official Global Trailer” (Universal): 27 million
  4. “Terminator: Genisys Official Trailer #2” (Paramount): 19.7 million
  5. “Marvel’s Ant-Man Trailer 1” (Disney): 17 million

More Digital

  • Amazon

    Amazon Blows Past Q1 Earnings Estimates With Record Profit of $3.6 Billion

    Amazon.com handily beat Wall Street estimates for profit for the first quarter of 2019 — reporting $3.6 billion net income, an all-time quarterly record for the ecommerce behemoth. Sales increased 17% to $59.7 billion in Q1, with net profit more than doubling in the first quarter to deliver earnings of $7.09 per diluted share. Analyst [...]

  • eOne Names Bill Wilson Senior VP

    eOne Names Bill Wilson Senior VP

    Entertainment One (“eOne”) has tapped Bill Wilson as Senior Vice President Digital Operations and Innovation, Music, the company announced today. Wilson will oversee all aspects of digital strategy across the company’s music business, including label service, talent management, music publishing and live entertainment, according to the announcement.  Wilson will be based in New York City and [...]

  • Jennifer Kaytin Robinson Someone Great

    'Someone Great' Director Jennifer Kaytin Robinson on Reimagining the Rom-Com

    Jennifer Kaytin Robinson, creator of the MTV series “Sweet/Vicious,” recently made her feature debut with “Someone Great,”  now streaming on Netflix. The film follows three friends as they navigate relationships and work in New York City.  Here, the writer-director opens up on reimagining the rom-com, and women changing the face of Hollywood. The three young [...]

  • Hulu-Logo

    Comcast Mulling Sale of Hulu Stake to Disney (Report)

    Comcast is holding talks with Disney to see if they can hammer out a deal to sell Comcast’s one-third stake in Hulu to the Mouse House — which would give Disney full control over Hulu, CNBC reported. The report comes a little over a week after AT&T sold its 9.5% stake in Hulu to the [...]

  • Cox Cable Testing a Form of

    Cox Cable Testing Gamer Network Service to Reduce Lag

    UPDATED: Cox Cable is testing a new “Elite Gamer Service” that is designed to speed up connections between gamers and games, but which the company says doesn’t prioritize internet use. The service began testing in Arizona this week and Cox tells Variety it plans to run the test for about three weeks. The $15 a [...]

  • Angie-Nwandu-The-Shade-Room

    The Shade Room, a Top Instagram Celebrity and Gossip Publisher, Unveils First Slate of Original Series (EXCLUSIVE)

    The Shade Room, a top Instagram-based media publisher focused on black culture, entertainment and celebrity gossip, is launching three new original series on the social platform. The five-year-old venture, the brainchild of entrepreneur Angelica Nwandu, runs one of the most highly engaged accounts on Instagram: @TheShadeRoom, which has 15.3 million followers (referred to as “Roommates”), [...]

More From Our Brands

Access exclusive content